Congratulations! You have convinced a client to let you produce a magazine for them. In some ways, that’s the hardest part; convincing a brand to spend money on a magazine, and let you make it for them.

But, of course, once you get the green light to proceed, a myriad of other issues can crop up, so here are some tips to ensure you have a long and fruitful collaboration.

Manage expectations This is crucial. If the client is expecting Wired on a tiny budget, they are going to be sorely disappointed. Make sure they know what you can and…

Magazine covers are the thing that sells the rest of the magazine; good magazine covers make you want to see what’s inside, while bad magazine covers don’t do much of anything (sadly, the latter is far more common). You know the ones: close-ups of a model’s face, with banal cover-lines imploring you to consume (Do this! Buy this! See this!). If a magazine is a movie, than the cover is the trailer, and good trailers should intrigue us (and make us want to watch the movie) rather than tell us what’s going to happen.

Thankfully there have been some cracking…

The refrain ‘print is not dead’ became something of a cliche among indie publishers a few years ago, given how obvious it was to most of us that the independent magazine scene was not just surviving, but thriving.

While more and more mainstream titles may be doubling down on digital (with varying results), indie publishers — and increasingly brands—are embracing print, due to the simple fact that a non-digital medium is so much more effective right now, enabling publishers to elevate themselves above the digital rabble.

For evidence of this, witness the growing number of brands that have embraced print…

Always use the word ‘iconic’ in the opening paragraph. Other words to mention are ‘gold,’ ‘silver,’ ‘shifting sands,’ ‘credit crunch,’ ‘richer neighbour Abu Dhabi,’ and ‘gleaming airport.’ In fact it is imperative to start any feature about Dubai ny mentioning the airport. Some writers never actually leave the airport, but still manage to produce well-rounded articles.

Remember to write about your initial culture shock: it’s important to mention your own feelings as many times as possible — your admiration for the ‘gleaming white thobes,’ the ‘regal, smartphone clutching locals,’ the ‘abaya-covered women with bright red lips and Gucci handbags.’

Conor Purcell meets an Offaly designer documenting Ireland’s signage, one town at a time.

It’s a unique aspect of the Irish countryside, and one often overlooked: the remarkable typography of our towns and villages. From pubs to grocery stores, hardware shops to post offices, we are blessed with a design aesthetic of our own; one that is now, thankfully being documented. Trevor Finnegan, a graphic designer from County Offaly, has spent the past five years documenting the facades of Ireland’s towns and villages. It is an interest that stems from his father — an architect — who used to collect…

The man behind American Apparel’s most controversial (and effective) ad campaigns has reinvented himself as a business philosopher. His book, The Obstacle is The Way became a surprise hit among US athletes and his latest, The Ego is The Enemy is set to blast him into the mainstream.

You might not have heard of Ryan Holiday, but he is part of a new breed of authors that is revolutionizing publishing. Holiday, and others like him (writers and investors such as Tim Ferris and Tucker Max), have built personal brands worth millions. Holiday — who dropped out of college when he…

Its defenders say it boosts confidence, mental agility and sexual prowess. Its detractors claim it is the main cause of Yemen’s social and economic problems. Conor Purcell goes in search of the truth about catha edulis.

So this is how I am going to die. I am traveling in a convoy of battered Toyota Hilux trucks, driven by very stoned, very reckless Yemeni men around jack-knife bends so close to the road’s edge I can peer out of the window and see the gnarled undergrowth hundreds of feet below me.

We are somewhere between the Yemeni capital of Sana’a and…

On the back of vlogger Logan Paul’s spectacular fall from grace, Conor Purcell explores fame, fortune and failure in the YouTube age.

The end, when it came, was both instant and drawn out. The moment Logan Paul, the shiniest of the new breed of YouTube stars, uploaded his video (titled “We found a dead body in the Japanese Suicide Forest”) on December 31st, 2017, his career, as he knew it, was over. …

Eleven years after a US missile attack on Khartoum, tensions remain in the capital.

The swimming pool at the Al Salam Rotana Hotel could be any five-star hotel in Africa. Western couples smoke cigarettes and drink Pepsi while waiters in neatly pressed shirts hurry between lounge chairs refilling drinks and emptying ashtrays. Conversations about office politics drift across the water as four Americans noisily play cards and eat club sandwiches.

Most are aid workers, in the country with the UN or other NGOs. Every few minutes the Mariah Carey album playing on the pool’s sound system is drowned out by…

Content is the most insidious force of the 21st century. Think I’m exaggerating? I am not. Content in 2016 is a sordid, exponentially growing multi-headed clickbaiting monster that is slowly sucking the vast majority of the world’s population into a dark narcissistic vortex from which there will be no escape. We are rapidly moving towards a time where everyone is a writer, a producer, a photographer, a critic, a CREATOR. I repeat, everyone will be a creator and will expect everyone else to consume their content. Life will be a blur of digital validation, with little time left for anything…

Conor Purcell

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