Partnership inquiry prepared for

Email subject: Partnering re: my Amazon-/Microsoft-/VC-praised business plan

Body of the email:

Full subject: Partnering re: my plan to leverage escrowing to launch and popularize an ideal complement to

Hello __,

Links to praise for my earlier entrepreneurship (cached by Google)

Re: said complement

I’ve designed a next-gen variant of LinkedIn (details below).

Re: my planned implementation will complement LinkedIn ProFinder is a freelancer marketplace.

Re: my plan to leverage escrowing

Said website design is showcased in the first startup comedy, my serial novel designed to turn readers into equity-crowdfunders (i.e., part-owners) of my planned startup.

My plan to popularize my startup comedy (SC) centers on escrowing:

  • my earnings from my SC
  • my dramatic rights re: my SC
  • some of my literary rights re: my SC

I’ll leverage this escrowing to motivate people to:

  • buy chapters of my SC (I’ve published 200 pages so far, and outlined several more chapters)
  • recommend my SC to others
  • guest-star in my SC

Details re: “I’ll leverage”:

Re: escrowing to popularize an SC is likely to become a common business practice (i.e., a big opportunity for

Future uses of my SC will include:

  • marketing my startup’s offerings
  • showcasing people (e.g., my customers)

Re: variants of said escrowing are likely to become common

Media creators of all kinds can leverage escrowing to motivate buyers, recommenders and guest-stars.

Re: my design of a next-gen variant of LinkedIn

The 1.0 site will feature:

  • an online market for the advertisement spaces on solo-blogger blogs (e.g., portfolio blogs)
  • a virtual currency (cash transactions will be supported also)

Prices in this virtual currency will contain/reflect only truthful peer ratings of work samples. Ratings of this kind are a top predictor of work performance, according to a much-cited meta-analysis of 85 years of personnel-selection research (4127 citations as of August 28, 2017). Other top predictors of work performance are often unavailable (e.g., test results). So prices in the virtual currency will be ideal for ranking people within individual job/skill categories. These rankings will make it much easier for Jane Q. Upwardly-Mobile to identify others who (can) best complement her (ditto for John Q.).

Name of my planned implementation: Adver-ties.

Much more about the design of Adver-ties is provided in the prologue and first chapter of my SC.

Re: the business case for Adver-ties

Popularizing the site is likely to be foundational for owning the Amazon of customized education.

Re: my planned startup will leverage equity crowdfunding and SC to disrupt big companies that compete against Adver-ties (e.g., LinkedIn)

From the prologue of my SC:

MOS [i.e., my/our startup] will:

  • produce software that complements Adver-ties (e.g., recommendation engines)
  • systematically spin-off many/most/all of the product-development groups that produce the complements

This spinning-off will make MOS MUCH more employee-friendly and crowdfunder-friendly than any BigCo.

— End of excerpt from prologue —

Re: MOS will excel at creating and writing SCs that help the company’s spin-offs raise equity crowdfunding

My first SC features a defining relationship-comedy premise for our time:

Re: the business case for the premise of PRC: Adver-ties will give rise to m-m-many flowmances.

For more details about the premise, see the prologue of PRC.

More about my SC expertise, via said prologue:

I have what some neuroscientists call comedy-writer brain (i.e., my neuroanatomy enables non-conscious processes of my brain to reliably identify remote associations). My business insights are products of my longtime focus on maximizing the likability of my comic persona (my focus from 1992 to 2005 was leveraging computer science and data science to expand educational and economic opportunity, and to customize education) [1]. In 2006 my focus shifted to learning how to run marketing and website-user showcasing as a profit center [2]. A key to maximizing this profit on a risk-adjusted basis is making phased investments in production values (e.g., popular serial novels become TV series) [3]. So ~95% of my focus since 2006 has been learning how to write serial novels expertly. This learning requires, on average, a decade [4]. Consistent with this average, my instincts as a serial novelist became trustworthy in 2015 [5]. All told, I’ll excel at running MOS’s analytics-savvy variant of Alloy Entertainment, the book packager that was acquired for $100M in 2012 by the Warner Brothers Television Group [6]. Re: Alloy, via a 2009 article in The New Yorker:

Re: MOS is likely to be targeted for acquisition by several/many media producers with deep pockets (e.g., Netflix, Amazon, Facebook, Google)

See the section titled “More re: the sale value of my dramatic and literary rights”.

All told

Lots of raw material for a very lucrative win-win-win between, and MOS.

Big finish of this email

Let’s discuss. :-)


Frank Ruscica

p: 646.583.0705 (I’m in NYC)

m: 917.941.9836