Re: Radish gaining many users. Keywords: my serial novel, my Amazon-/Microsoft-/ VC-praised business plan, equity crowd- funding, Radish escrowing my earnings from sales of my chapters.

Hello Radish-ers,

My application to publish on Radish was approved at the end of July. Imho, Radish would almost certainly gain many users as an indirect result of:

  • escrowing said earnings until buyers of my chapters receive equity in my planned startup
  • Radish or UTA escrowing my dramatic rights and some of my literary rights

Re: my leveraging of said escrowing would almost certainly yield many more users of Radish

My serial novel:

  • showcases my Amazon-/Microsoft-/VC-praised business plan for establishing the Amazon of customized education (CE)
  • is designed to turn readers into equity-crowdfunders of my planned startup

Links to praise for my earlier CE-preneurship:

Since 2006 my primary focus has been learning how to write serial novels expertly. Details:

More details: My focus on writing has been the tactical counterpart of my strategic focus since 2006 on learning how to run marketing and website-user showcasing as a profit center. In 2011 I learned that the U.S. Congress was working to legalize equity-crowdfunding. After I launch my startup, I’ll use my startup comedy (SC) to market, showcase, etc.

200 pages of my SC are online at

My payment model on Radish will be Freemium.

The chapters I’ll provide for free:

  • make it clear that my startup will be very successful IF I’m able to recruit enough top talent to join the company
  • dramatize (i.e., partly fictionalize) my early recruitment efforts

More of my recruiting will be dramatized in the first set of my premium chapters.

I’d leverage said escrowing to popularize my SC. Specifically, to motivate people to:

  • buy chapters
  • recommend my SC to others
  • guest-star in my SC

— Re: motivating people to buy —

Via escrowing my earnings, Radish could refund my share of the purchases of my premium chapters.

So Radish could promise that refunds would be provided to chapter-buyers who didn’t later receive equity in my planned startup.

In sync with Radish making this promise, I’d pledge to provide equity to chapter-buyers.

Via Radish’s promise, most/all prospective buyers would perceive my pledge as credible.

All told, chapter-buying would double as pre-ordering equity in my startup. Relevant precedents: Many products have been pre-ordered via Kickstarter, a crowdfunding website.

Important: Pre-orders of said equity would still yield a payday if I leveraged the pre-orders to attract investment from a company a/o a venture-capital firm a/o . . .

Fun possibility: Chapter-buyers could be allowed to pre-order more equity by paying more than the retail price for a chapter.

— Re: motivating chapter-buyers to recommend my SC to others —

Via Radish or UTA escrowing my dramatic rights as collateral, I’d be able to credibly offer additional equity to chapter-buyers whose recommendations yielded new buyers.

— Re: the sale value of my dramatic rights —

From 2016 book The Bestseller Code: Anatomy of the Blockbuster Novel:

[John] Grisham got a contract for $15,000 [for his first novel] with a print run of 5,000. Few of the books sold: Grisham himself is rumored to have bought a thousand of them. But Grisham kept writing, and The Firm was his second effort. The film rights for that story sold first, for $600,000. The novel sold shortly after for $200,000.

My novel is the first SC, and features a defining relationship-comedy premise for our time. Details about the premise:

For more details about the premise, see the prologue of my SC (i.e., of PRC). Important: The premise is intrinsic to my business plan, so the comedy yield is (and will be) accessible only via PRC (and adaptations).

Also important: Pre-orders of my equity would increase said sale value.

— Precedents for rewarding recommenders —

Hugely successful referral programs at then-startups PayPal, Dropbox, etc. For details, see 2017 book Hacking Growth.

— Re: UTA —

The parent company of Radish investor UTA Ventures is the arguably the leading agency for comedy talent. Providing comedy talent with opportunities to profit from startup comedy would strengthen UTA’s position in comedy. So UTA might be (very) willing to undertake/facilitate said escrowing.

— Re: motivating people to guest-star in PRC —

Via Radish or UTA escrowing some of my literary rights, I’d be able to credibly offer equity to guest stars (esp. to people who I want to join my startup). The amount of equity each guest received would correlate positively with the sales of that chapter. Ideally, this compensation formula would motivate guests to:

  • put on a good show (i.e., to contribute to the design and writing of their chapter)
  • help market the chapter

— Re: the sale value of my literary rights —

See above re: SC and PRC. Important: The opening chapters of PRC feature a “set-up subplot” that is designed to yield two KEY spin-offs.

— More re: the sale value of my dramatic and literary rights —

Again, this value would be increased by pre-orders of my equity. The increase could be large, in part because a seller’s market for such rights has taken shape and the buyers have deep pockets.

From an August 8, 2017 article on

On Monday, Netflix announced that it had purchased Millarworld, the comics imprint owned and run by writer/producer Mark Millar, with the goal of bringing Millarworld characters to life through films, TV series, and children’s shows. It’s the first acquisition the streaming service has ever made, and it has the potential to be a very big deal.

From an August 10, 2017 article on titled “Disney’s Building Its Own Netflix. Everyone Else Might Too”:

Netflix taught studios an important lesson about the afterlife of back catalogs and the value of new content. With more venues to show both, studios have more incentive to retain both creation and distribution.

From an August 13, 2017 article in The New York Times (my emphasis):

More than $70 billion per year is spent on traditional television advertisements . . .
As the decline of traditional TV creates a gold rush for ad dollars and consumer attention, every tech and media company seems to be heading to the mine, pickax in hand.

From an August 18, 2017 article in The New York Times:

[We’re] in the era of Peak TV, when streaming services do battle with the broadcast and cable networks . . . A record 455 original scripted series aired last year, and by the time 2017 comes to a close that tally is expected to top 500.

From a July 20, 2017 article on

As the supply of books and comics ripe for adaptation dwindles, TV producers are looking to podcasts for fresh material . . .
Like books, podcasts prove that a story works, that listeners like it and will keep coming back to follow it. More importantly, podcasts can prove an idea’s viability at a fraction of the cost of producing a TV pilot. “It’s essentially a prototype of a produced franchise,” says Chris Giliberti, the head of multi-platform efforts at podcast company Gimlet Media. “In Silicon Valley terms, this is an MVP [i.e., minimum viable product].”
. . . “The potential over the long-term is a business that could look a good bit like Marvel [Comics],” says Giliberti. “You’re originating worlds and stories in a low-cost, experimental format, and then transitioning high-potential prospects into higher-return formats.”

From the prologue of PRC:

I’ll excel at running MOS’s [i.e., my/our startup’s] analytics-savvy variant of Alloy Entertainment, a book packager that was acquired for $100M in 2012 by the Warner Brothers Television Group . . . Re: Alloy, via a 2009 article in The New Yorker:

More re: rewarding people with equity

From a February 2015 article on

Beyond raising a giant pile of cash, Jet has used a novel buzz-building strategy: The site launched a referral contest which offers equity in Jet to the customer who refers the most sign-ups. Runners-up earned free memberships to Jet (valued at $50 for a year). But the top 10 referrers were awarded startup equity.
Today, Jet announces it will issue 100,000 shares to Eric Martin, a specialist at a funeral insurance company in York, Pennsylvania. Martin became the top referrer through promoting Jet on coupon sites and message boards. To put that in context: Martin received as many shares as some of Jet’s earliest employees. According to Jet CEO Marc Lore, it’s more than some of Jet’s director-level employees got. The rest of the top ten referrers got 10,000 shares each.
. . . With 352,000 sign-ups as a result of the promotion, Jet already has more customers on its mailing list than Quidsi had when it sold to Amazon.

From a February 2016 article on

RocketClub Lets Early Adopters Earn A Financial Stake In Startups
. . . The platform helps young tech companies recruit users who are willing to complete tasks — including market research, product testing, or social media referrals — in addition for points. 100,000 points can be exchanged for stock appreciation rights (SARs) that are equivalent to a one percent stake in the startup.

All told

Radish, UTA Ventures and UTA are ideally positioned to profit enormously from (my) SCs.

Big finish of this write-up

Let’s discuss. :-)


Frank Ruscica

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