5 Valuable ASO Tips for Gaming Apps on Google Play — Achieve Better Installs!
Every single day, about hundreds of games pop up on Google Play App Store. With such intense competition, you’ve got to amp up your strategization and focus-area to stay at the forefront of the app marketing game, and get your gaming app noticed by users, as well as potential targets.
With the gaming industry booming by leaps and bounds, the only way to maintain substantive numbers for your gaming app is by the utilization of an effective App Store Optimization game-plan. Why? With over 70% of online users employing app stores for installing gaming apps that appear at the top of the listing, it’s crucial to pay attention to the core factors like app SEO principles and app store SEO tactics — just hoping to get ranked simply doesn’t cut it anymore.
ASO’s official definition states that is it “a process of affecting the visibility of a game in App Store’s search results (be it the Google Play Store or iTunes). But, there’s more to it than meets the eye. ASO is a science, built on algorithms and keywords, and ASO marketing is an approach that leading app stores like Apple or Google use on a daily basis.
Here are 5 smart and high-yielding ways to enhance your gaming app visibility through harnessing the power, that’s ASO.

- ASO-survey
One of the most frequently asked questions is how to tempt better traffic towards your way, for gaming apps on Google Play.
To analyze this, firstly, you need an ASO audit for your app, checking criteria like apt keywords and key phrases. You can brainstorm for workable keywords that your target gamer may look for when searching for a game like yours. Also remember: don’t let your ASO be governed by a single keyword as it risks the chance of everything crashing down, just in case, it doesn’t work out. Rather, have a strong assembly of 15–20 hard-hitting and fitting keywords related to your game.
Once the desired traffic is garnered, optimize your game further for more relevant and competitive keywords.
- Creating a Semantic Core
One of the most important, yet complex tasks in ASO is gathering relevant search requests for the semantic core. Ideally, there should be a varied collection of words and phrases — these form the basis for all of the content on the app, from title description to even text on screenshots!
Also, after performing step 1, i.e. ASO audit, you can check your competitor’s apps to find more applicable search requests. Combining both the results should give you enough to divide search requests according to popularity and desired traffic.
- Optimizing Aesthetic Factors
Elements like app title, description and graphics contribute a great deal to your app’s ranking.
When choosing a game’s name, go for a catchy one that works well with all your major keywords.
App Store search engines wade through app info as a human would: from top to bottom. To increase the lucrative factor, make sure it’s something interestingly written, all the while describing your app, showcasing its features and persuading users to download it.
Lastly, include high-res, clear and tasteful graphics to enhance the appeal of your app. Visually-enticing screenshots are equally important as all of these app store SEO components can boost your app store visibility significantly.
- Monitoring
An aspect where most developers generally fail, monitoring is a practical and beneficial tool. It makes absolutely no sense if after putting in all the sweat and toil; you don’t keep a close watch on post-ASO performance. With the help of analytics tool, you can easily and keenly observe your data to gain insight in your decision making and upgrade your ASO to improve your rankings.
- Ratings and Reviews
The last and most salient pillars of ASO is maintenance of good ratings. Most of the apps in the top 100 listing have an average rating of 4 stars. With positive ratings and reviews in its sack, your game will automatically fetch user’s trust in quality and eventually lead to a higher number of installs, and even recommendations. Monitor reports of crashes and bugs discovered by users to solve and remove them at the earliest, to improve customer satisfaction, and it’ll do both you and your game tons of good in the long-term.
Conclusion
End story, ASO done correctly can immensely help with the visibility and rankings for your gaming app, attract new users and yield better ratings. In combination with newer technologies and valuable competition analysis tools, ASO can be a measurable way to achieve success in the gaming market.
