I love the concept. But, how do you go about forming and managing such an entity? Who gets to be “in?” Just the supply side, or can the demand side participate, too? I’ve been juggling with this idea for two years… our work is important to the outdoor industry… but there are so many challenges related to who owns what, regulations, data silos, etc. that I’ve often considered what it would look like to operate our business as a Coop. I just haven’t figured out a path toward actually doing it. Any thoughts?