It would be great to see as concise a follow-up article on the value this migration delivers. Also, any detail on the business model of the exchange would be of value. A branded exchange/ browser seems to be the point of leveraged centralization where systemic abuse -failure has historically taken place. How will this be prevented in future? If a dominant vendor owns the UI or has privileged access to the underlying data are we not just moving from one privileged environment to the next?