Instagram Launches its First Official Content Vertical @Music

Instagram today announced the launch of a new official community named @music . In a first for Instagram, the photo-sharing social network will use its considerable resources to promote a specific kind of content on the platform: music.

The idea for this new community was sparked by activity on Instagram itself, as one-quarter of the most popular accounts on Instagram today are those coming from musicians. Now Instagram is working to further fuel the flames of its 300 million+ users’ interest in the subject.

Here’s what Instagram founder and CEO Kevin Systrom said about the account

The music community is — and always has been — an important part of Instagram. For the past four years, we have become the home for artists big and small — a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans.
Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it.
Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project.
Music is a huge part of all of our lives here at Instagram. It’s a passion of ours, and we know it’s a passion of yours. So follow along at @music — we think you’ll discover something new. — Kevin Systrom, Founder and CEO

Here’s the First Post

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