Praveen Rajaretnamintheuxblog.comHow Can Million Dollar Ad Campaigns Create Lasting Impact“A great product is the foundation of all great marketing. There is no exception.” ~ Kyle TibbitsJul 13, 2017Jul 13, 2017
Praveen Rajaretnamintheuxblog.comChasing Beautiful Design Can Kill your Startup — What Founders can Learn from MySpaceOr why, the more you concentrate on making things ‘pretty’, the less useful the product becomes.May 29, 20171May 29, 20171
Praveen RajaretnamYou Win or You Learn — 10 Startup Learnings from 10 YearsIt’s 10 years since I started my professional career. And it’s been 10 years I’ve been involved with startups— first as an employee at a…Apr 7, 2017Apr 7, 2017
Praveen Rajaretnamintheuxblog.comWhy Great UX is a Pre-requisite for all Great MarketingToyota, fundamentally believes that design thinking solves problems, not marketing spends or engineering brilliance.Mar 21, 20171Mar 21, 20171
Praveen Rajaretnam10 Precise Charts that Describe EntrepreneursFor over a decade, first being associated with a startup that was acquired and then having started up, I found myself intrigued by the…Feb 26, 2017Feb 26, 2017
Praveen Rajaretnamintheuxblog.comUX 2.0 — The Shift is HappeningDid you know that one of the worst nuclear disasters in history, the Three Mile Island accident, was not due to human error, but rather due…Feb 14, 20174Feb 14, 20174
Praveen RajaretnamThe Decision Elon Musk Will RegretA fortnight ago, Elon Musk promised to address a major problem faced by many Tesla owners. Long lines at Supercharger stations — Tesla’s…Jan 10, 2017Jan 10, 2017
Praveen RajaretnamFood Tech is Back on the Menu for VCsFood tech startups, just like those fun breakfast cereals for kids, come in different shapes. From online restaurants to restaurant…Dec 18, 2016Dec 18, 2016
Praveen RajaretnaminDon't Panic, Just Hire8 Steps to Hiring Right For Your Startupby PRAVEEN RAJARETNAMDec 7, 2016Dec 7, 2016
Praveen RajaretnamThe Cobra Effect in India’s E-commerce Startups(Note: When I first wrote this article based on the ‘theory of unintended consequences’, I could have hardly anticipated the reception it…Nov 2, 2016Nov 2, 2016