Google remained ruthlessly focused on one thing — creating the best possible search experience.
Can Digital Products Be “Timeless?”
Adam Kopec
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That’s true. Google’s motto was simple,

Do one thing, and do it really well.

In fact, Google’s core philosophy to this day is,

to have people leave our website as quickly as possible

which is/was counter-intuitive to prevailing notions. And they beat AltaVista which was the the ‘Google between 1995–98’. More here — https://medium.theuxblog.com/ux-2-0-the-shift-is-happening-6d2735adf5c1