Introducing: PrefLogic & the STO Wizard
As of 2018, we have already seen Security Token Offerings (STOs), which are sales of digital securities, begin to usher in a new era of compliant investment opportunities, leveraging the incredible distribution power of cryptocurrency with added security and stability. Traditional finance and investment banking haven’t changed in over a century, and the rise of Bitcoin and ICOs have shown that they are primed for disruption with blockchain technology.
At PrefLogic, we believe that every individual who has benefited from or lost money in the volatile crypto and ICO markets should have the opportunity to take greater control of their financial destinies. We believe that anyone who has dreamed of investing in real estate to secure money for retirement should have the opportunity to do so. We see a future where investments in real estate, stocks, bonds, equity, and more are accessible and democratized from the bottom up.
To drive this movement of financial freedom and prosperity for all, we have created the PrefLogic STO Wizard, a Security Token issuance platform that raises the bar with a comprehensive and low-cost solution that allows virtually anyone to become an issuer of digital securities.
Today, the more than 50 million home-based entrepreneurs and 600,000 real estate brokers in the US alone can accelerate their financial futures through capital access from the Security Token market, which is estimated to be worth upwards of $10T in the next ten years. However, the biggest hurdle for this new market to take off is greater awareness of what Security Tokens are how they can help individuals and companies, big and small, raise capital.
As the STO market takes off, our goal is to provide comprehensive education about this new sector and its benefits while also providing the tools needed to become an issuer of digital securities with our STO Wizard, as well as our specific purpose, turnkey solution for launching real estate deals.
PrefLogic Product Offerings
PrefLogic is a Security Token issuance platform with unique product offerings that empower virtually anyone to become an issuer of tokenized securities.
STO Wizard & SERC Token
Our primary product offering is the STO Wizard, which makes issuing a SERC security token, with regulatory compliance coded into the token, simple and seamless. Compared to the prohibitive costs of preparing for an ICO or IPO, our low cost to generate an SERC token is revolutionary. These Security Tokens can be issued for any purpose, such as equity in a company or to tokenize the value of assets like art or intellectual property. Issuers will also have access to a dashboard to manage KYC/AML, cap tables, and to issue shareholder notifications, providing all tools needed to stay compliant, all in one place.
Turnkey Solution for Real Estate Deals
PrefLogic is also offering a premiere, turnkey solution specific to issuing real estate deals. Our Special Purpose Real Estate Gateway includes the SERC token, as well as a streamlined process to produce a private placement memorandum (PPM), a complete website for the offering, and access to marketing tools for the STO, all in a cost-effective and streamlined process. With this solution, we are leveraging our expertise in the real estate market to ensure that anyone can access these opportunities, not just the elites.
What makes our offering unique in a market full of Security Token issuance platforms is that we are the only platform on the market to offer issuance at a low cost that almost anyone can take advantage of, and we do not take any percentage of the capital raised, truly democratizing capital formation for the first time in over one hundred years.
Who We Are
Our team at PrefLogic is uniquely qualified to be leaders in the STO movement. The PrefLogic leadership combines knowledge and experience gained from more than thirty years in financial markets, as well as real estate, software, and proven technology expertise that has contributed to the success of the largest global e-commerce platforms in the world.
Todd Wier — Founder
Todd Wier’s experience lies in technology and finance. Within his thirty-year career, he has been involved with both the issuer and underwriting process as well as founding and acting as the CEO of TEK21, which developed web-based applications for clients such as MGM, Capitol Records, and Budweiser.
Chris Corica — Chief Marketing Officer
Chris Corica has successfully arranged $200M+ funding for property assets and acts as a consultant for a Real Estate hedge fund. He was also an integral part of the TEK21 team, working closely with the founder of PrefLogic, Todd Wier, which aggregated over 2M users.
Mike Brennan — Chief Operations Officer
Mike Brennan has over fifteen years of experience in operations, engineering, and leadership roles, including as a senior software engineer for Zappos, one of the largest high-tech retail companies in the world and subsidiary of Amazon.
Bob Stockdale — Chief Technology Officer
Lance Woodson — Chief Information Officer
Following his exit from his first commercial venture at only twenty years old, Lance Woodson’s experience includes building data centers with Cisco Systems, serving as an advisor to Lockheed Martin IOT research facility, and serving as an Instructor for Juniper Networks where he taught service provider routing. He began mining Bitcoin in 2012 and maintains an Ethereum mining data center today.
As we look toward a new decade, we believe that traditional finance is poised for massive disruption, and the future of all investment will be on the blockchain.
We believe that the small capital formation marketplace, the small- to medium-size businesses, and real estate are where the greatest impact will be felt. PrefLogic, while offering a streamlined way for issuers to design and launch their STO, is the first step towards a more democratized, efficient, and inclusive financial system.
We invite you to join us here on Medium as we educate the crypto and financial markets as well as everyday individuals and business owners on the opportunities in this revolutionary new sector. In our next blog posts, we will shine a light on the various purposes the STO Wizard can be used for.