Retractable Banners & The Power of Visual Branding

7 min readApr 20, 2016

Rollup Banners & Branding Your Business

Picture this. You’re at a networking event talking to Jason, you’ve connected with him and exchanged contact information to discuss Jason’s plans in further detail next Tuesday afternoon at your office.

Place yourself in your Jason’s shoes for a moment, as he prepares to walk in your place of business and is greeted by your receptionist. Were assuming Jason has some basic knowledge of what your company offers and the type of services you offer.

As Jason takes a seat in your waiting room, he looks around and spots your 2 foot x 6 foot rollup banners in the corner. Your portfolio of products are on display along with your years of experience as a service provider.

In the short amount of time it takes you to walk from your office to the waiting room, a large visual display just informed and branded Jason’s subconscious mind on how your company provides value to its customers.

Call Attention to Your Banner Display

Getting attention at a trade show or event for your business can sometimes be a challenge when having to present multiple products and services along side other competitors. Having the right type of display system with the right message that clearly communicates the value and difference your brand offers can lead to an increase in sales and brand awareness.

The company’s that are growing and expanding are constantly investing in advertising methods that work well online and off. The retractable banner display system is an excellent tool in your advertising and marketing arsenal that can help you expand your business and spread your message.

Design is important however the message that you include will attract or stall your prospect from doing business with you. I’ll go over some basic key points to include in your banner display that can help your business increase leads or command a specific action.

I’ve learned these tricks by helping other brands while working across multiple industries and outlining their best practices that create momentum in sales and business branding.

Incorporating large imagery in your advertising media not only communicate visually long after the prospect is gone but is processed a lot faster than the written word. By packaging your message on a 2 foot x 6 foot banner helps your business appear professional and shows you care about your reputation as a business owner.

How will your banner serve your prospects and persuade them to buy, call or attend your next event?

1. Have A Clear Goal In Mind

Are you looking for leads or brand awareness? Do you want people to visit your website or call you for more information? Are you presenting a new product that people aren’t aware of or know much about?

If you have lots of information printed on your banner you’ll overwhelm and confuse your prospect. Keeping your message simple will always be an effective way to capture someone’s attention and since we have short attention spans it makes sense to keep your message simple and easy to understand.

Having too many images and messages cluttered on one display can confuse your prospect and halt the next phase of your sales process. Without a clear goal in your advertising you stop your prospect from making a buying decision or wanting to know more about your products and services.

Our recommendation is to stick with three message points to a banner display. Ask yourself this question, what is it that I want the audience to do with the information I’m presenting? A good rule of thumb is to state the most common problem your clients are having and offering your business as the solution to his or her problems.

Have the solution be your guiding message in your advertising and easy to understand and process within matter of seconds. If you’re presenting on a big stage to a large crowd then go with big and bold images and exclude the small fine print if people won’t be able to read your message.

Your advertising space is limited on a retractable banner and your competition is everywhere so you only have a few second to grab your audience attention, limiting your message to 3 main points will help you find the right customer.

2. Be Specific Where It Counts

Showing examples of how your product or service has helped other clients, studios and companies will give the observer the feeling of knowing your product and service can help his business as well. You can accomplish this on your retractable banner by taking aclient’s testimonial and highlighting how your company served his business needs.

Including testimonials in your banner display is a powerful way to gain social proof and not many business owners are taking advantage of this tactic when advertising on retractable banners.

Ease your customer doubts when deciding between you and your competitor, people respond better when there is proof that others have benefited by doing business with you.

If the industry you’re in has a lot of technical terms that the common folk like us don’t understand simplify your message. Outline your message with words that the everyday person will understand, this goes back to providing a solution that will attract the right customer.

If your number one goal is to have people visit your site and sign up to your email list then tell them to do this in your banner, avoid being too clever with your message until you have the direct action you want to communicate.

If your banner is specifically for branding purposes and on stage where it will be difficult to read from afar you are better off using big bold graphics with contrasting colors that will make your advertising and images pop.

3. Call To Action

The last bit of important information is straightforward and must be included in your advertising. The Call to Action is a direct command that subconsciously and consciously guides consumerism. Leaving this message out of your advertising causes the prospect to be unclear of what action to take next, this is not good for your business or your prospect.

Be clear and specific with your intention, make it obvious there’s no room for being vague or shy. A simple Buy Now or Visit Us At www.yourwebsite.com is better than no directions at all.

The point is to guide and direct your audience to take action in buying, calling or visiting your site for the special offer you have for them.Without a clear call to action your prospects are less likely to take action.

Why Invest In Retractable Banner Displays?

Rollup banners not only give clients like Jason with vital information and high-resolution visuals but they also help in building up your brand’s credibility.

Displaying your products and years of experience on a large format helps brings down your potential clients guard. You can answer frequently asked questions that help move the client closer to the sale and can make your job at selling a bit easier.

Weather you’ve been in business for a several years or you’re just starting out, advertising your products and services using these 3 tips can help you have and advantage and separate you from the competition.

All of our products are made, printed and shipped out of Los Angeles which means we are able to get your display products across the US a lot faster and with a guaranteed promise of quality with every order. If you are not satisfied with your products we offer you a 100% money back guarantee.

Order Today

If you would like to get started on your rollup banner displays, simply place your order here and email us your artwork to info@laprintanddesign.com once payment is received we will go ahead and start on your display and ship it out the following day.

Take a look at our 3 different banners below to get started today.