E-commerce market’s competitive environment can be a hard place to survive for many companies. There is already Amazon, Alibaba or Google with big positions in the market. E-commerce business has many aspects to create conversions out of customers and one of those ways is delivery. Delivery can become the reason to be number one in the market. With the increasingly competent technologies all around the world, people start to reach out to anything they want or need right that second. And this goes for the e-commerce market also. The faster your product is delivered, the more your company will be chosen over others. Besides speed there is also the packaging, process of the order, personalized service and so on. So let’s ask ourselves. What makes delivery better?
Your customers can easily buy same products as your products from another online retailer unless you are working in a niche market. Why choose you? You need to play nice and make offers. Since our subject is delivery, make sure you give them rewards such as free delivery for purchases over a certain amount of money. Have some campaigns. Packages are another thing that makes them love the experience. You can add a few goods for trial and surprise them. For more check out here!
Delivery requires a very good team because the customer satisfaction lies in that step. Since delivery guys are the only people who are having a contact with your customers, their punctuality, looks and manners are very important. An interesting idea has flourished from this aspect of delivery. Lamoda.ru is actually training their delivery teammates to have an understanding for fashion. These delivery guys are commenting on the products or suggesting different products to the customers while delivering the goods. Here is more about Lamoda.ru if you want to learn about their systems.
- Harder, Better, Faster, Stronger
You can either create a delivery service from scratch or make business deals with companies like FedEx or UPS. There are many companies who use the infrastructure of local businesses to work in local areas without spending too much money. For example in a country where the transportation infrastructure is not that good, it can be hard to do many deliveries. Because, the climate or the landscape requires a different delivery system. There are Uber and Roadie for these sort of deliveries which include usual personal deliveries too. Uber Rush is a program where you handle your deliveries through different vehicles and it is very fast and less time consuming. Roadie is a shipping business again for everyone. People can sell or buy online from Roadie and their deliveries are done by people who happen to go between those destinations.
Online retailing and e-commerce are creating an environment which is open to many innovations and new technologies. In order to make the customer experience unforgettable, the systems are personalized, the packages are designed or the deliveries have become faster. Amazon has been one of the big companies that works on the technological aspect of these innovations. Amazon is working on a drone based delivery system these days.
Another company that is working over the faster delivery systems is Google. Google has Google Shopping Express which is a delivery system that you can order online and have it delivered in 1 day. This is of course is a big challenge for Amazon. Also another interesting part is you get to choose the time and if you are not going to be home that moment you can have them leave your products at your front door.
Another interesting innovation by Amazon is Amazon Dash. This is a little piece of Wi-Fi integrated remote controller to make your shopping lists. You can have it read your barcodes and add them to your shopping list or record your sound and add apples to your lists.
The Amazon Dash also has a button system. It allows the customers to purchase easily and also increases brand loyalty which is good news for those lucky brands. By pushing a button you order your products from the brand you always use.
Delivery systems today are already so interesting that we cannot wait to see what the future holds. Your customers are always happy to work with you if you can focus on making their lives easier. Have a good product, a good customer service and a fast delivery. That is all you need!
Nil Erden — Marketing Executive — nil@prisync.com — Prisync.com
We, as Prisync team, will be covering e-commerce trends, topics, key ideas and many strategies and insights. E-commerce market is a playground and it is important to know the rules.
References:
http://www.practicalecommerce.com/articles/88330-Ecommerce-Shipping-Innovations-Just-Over-Horizon
Originally published at blog.prisync.com on May 27, 2015.
