The Pros and Cons of Hiring Freelance Copywriters

When you’re engaged in a content marketing strategy for your business, it will likely become necessary to outsource your copywriting needs to an outside professional — or group of professionals.

However, before you start searching for a freelance writer to help you out, consider some of the advantages and disadvantages of doing so:

Cost-effectiveness is a plus

Hiring a freelance writer to be paid either per piece or per hour is significantly less expensive than hiring a new full-time employee with salary and benefits. Plus, if you run a smaller company, you might not have the amount of work needed to justify another full-time employee.

If you only have a temporary need for a copywriter, you can hire a freelancer for a short period of time and have an understanding that his or her work for you will be done when the specific job is complete. Freelance writers typically do not have any expectations that a temporary job will turn into a full-time position.

Some key concerns with freelance copywriters

You can never be completely sure what you’re getting out of a freelance copywriter. After all, anyone can be a freelancer, regardless of his or her qualifications. Thus, quality can be a major problem for brands.

Also, if you are looking for a copywriter to work for you every now and then on a long-term basis, it can be difficult to find a freelancer who fits your needs precisely. You need to comb through numerous unqualified candidates before finding someone you like.

Even then, you cannot necessarily be sure freelancers will be reliable enough to meet your deadlines or will be willing to take on a long-term partnership, as their employment situation could change at any point in time.

Considering these risks, many businesses have found a better option in working with a professional copywriting services provider. These companies staff talented, professionally trained copywriters and editors who have experience across a wide range of industries and subject areas. If you need to develop high-quality, engaging content for your business, consider working with a copywriting firm to get the job done right.