Product marketing vs product management — In a perfect world, different departments don’t operate in silos; they work in perfect harmony. The ideal is a collaborative team of department heads — including product managers and product marketing managers — each aligned on a few broad goals: Make great stuff Impress…

Product team meetings are a crucial part of great product management. When done correctly, these meetings help your team to stay aligned with developers, with management, and with each other. Great meetings reveal what’s missing and reinforce what’s working well — all while ensuring your product trajectory is on track…

Beta tests help product teams understand how a feature or other piece of the app will work before it goes live. Sometimes called a soft launch, the beta period is crucial to understanding user behavior, finding the right product iterations, and keeping users happy. You can do all the prototypes…

If you’re reading this, it probably means one of three things. You work for (or maybe run) a product-led growth company yourself, and you’re looking for some valuable inspo. Maybe you’re wondering why this whole PLG thing is working so well for some of the world’s biggest upstart tech companies…

A product can fail or succeed based on the strength of the product team structure. Great product teams are the ones that delight in solving hard, gnarly problems. The ones that dig deep, roll up their sleeves, and work productively toward resolution with no blame, shame, or raised voices when…

Articulating your product strategy in a single roadmap slide is the gold standard for product managers. Why? Because in one simple view you can show your entire product strategy. But who said it needed to actually be a slide? Now don’t worry, I am going to give you all the…

Product discovery is a huge and often overlooked part of a product manager’s day-to-day job. Product managers, and anyone wanting to become a product manager, are responsible for a big chunk of any business: keeping the product useful, relevant, and ahead of the competition. The key to such success? A…

Running a product manager interview and hiring a product manager often depends less on what they’ve done and more on how they think. …

Some people still think about the product roadmap as a planning tool. Old school roadmaps read like a list of features that you could or even will build. I’ll be honest with you: this is not a good practice. …