How to Network Effectively
The term networking has increasingly been ingrained into the business culture and has grown into a necessary staple in order to succeed. However, when you peel back what the practice of networking actually is — it almost holds a negative connotation, because it essentially implies that you have an ulterior motive and eventually want something from them.
Instead of approaching networking from the “what can you do for me” mindset — look at it from these different perspectives, and watch how much easier it is to connect with people.
Start connecting with people
We’ve all been in those semi-uncomfortable scenarios where business professionals attend events with the hope of sourcing out new connections that they can leverage down the road. It doesn’t matter if you are at a conference, a networking event or the local coffee shop — connect with people by being genuinely interested in them.
Adopt a journalistic mindset and take an exploratory approach when initiating a conversation. Ask about their day, what they do, do they enjoy their work, what do they love about their work? Amazing connections begin to form when you step outside of the generic small talk people use to get through the awkwardness of talking to someone new. Look to trade information and opinions to establish common ground. With an endless sea of new knowledge and information out there, every day presents a new opportunity to use this tactic and form authentic connections with others.
Start helping
The traditional approach of exchanging pleasantries, shaking hands, and swapping contact information with the aim of generating new business is an outdated model. Instead of viewing people as a commodity that you can utilize in the future, approach it with the mentality of “how can I help you?” Take the time to understand their industry, their business, their unique challenges, pain points, and future goals. Approach the situation with the perspective of not expecting anything in return from them.
Seek to meet new people with the drive that you genuinely want to help them. Put your own agenda aside and the business will come. Remember, great conversationalists listen more than they talk. They are excited about the idea of meeting someone new and learning all about their story.
When considering which stories to share with new connections, it’s worth thinking about sharing your minimum viable success stories. By doing so, you can demonstrate the value you can offer to others, and make it easier for them to view you as a valuable connection.
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