Why the CEO of @OrangeScape thinks you should go to #PNgrowth

By Sairam Krishnan

Orangescape is one of India’s first true product companies. KissFlow, their workflow automation software for small and medium sized businesses was one of the first successful products made out of India. This makes Suresh Sambandam, the CEO of OrangeScape, a visionary who saw what was coming long before any of us even had an idea about it. As Suresh himself says, it was a slog for him and the core team for the first year or so, working more than 18 hour days and trying to get things right and providing as quick customer service as possible. He was constantly learning because his team had to do everything themselves.

When asked what would have helped him most when he and his team were trying to get to crtitical mass, he is prompt in his reply — peer advice. If he had known that someone had already tried what he was doing, maybe he would have discarded the plans that were not working quickly, in order to focus on the things that actually were.

In this short video from #PNgrowth, Suresh talks about his product, its awesome launch, and its struggle to go from recognised, profitable product to something more, something special, something customers want to use.

This is where #PNgrowth comes in, he says, a platform to bring together India’s early stage software product companies. In collaboration with Stanford’s Graduate School of Business and Duke’s Fuqua School of Business, iSPIRT’s #PNgrowth initiative aims to get the people who want to learn, and the people they need to ask in a room, and give them the perfect space to learn and grow.

You can learn more and apply for the program here.

Tags: #PNGrowth, orangescape, suresh sambandam

Originally published at pn.ispirt.in.

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