Conversations should be leveraged toward your target market, and they should be done daily to strengthen relationships. Look at the data around where your buyers live and put together strategies to engage them. These engagements should flow from online conversation to offline revenue, and each contact should be creating, strengthening, or influencing sales conversations.
Each type of schedule works fine by itself. Problems arise when they meet. Since most powerful people operate on the manager’s schedule, they’re in a position to make everyone resonate at their frequency if they want to.