“There is space for women to be women within the workplace.”

From left to right, top to bottom: Yen Tsutsumi, Fiona Bruder, Erica Wiggins, Sierra Duffy, Samantha Wolf

GPJ Women is one of four employee resource groups at GPJ, and it was the first to be founded by employees at the agency. The group’s mission is to create a community focused on women’s opportunities and challenges, featuring stories and strategies that illustrate a path for all GPJers to personal and professional wellness, success, and leadership. For Women’s History Month, we decided to spotlight the group and talk to a few of its leaders and members about what the group has given to them and how they hope it continues to grow in the future.

A round table discussion with members of Praytell’s ERG for Black employees

From Left: Dele Odumosu (account manager at Praytell and BEACON lead), Naria Frazer (VP, Head of DE+I), Celeste Bryant (executive producer and senior leader sponsor of BEACON)

What are your roles at Praytell and how are you involved with BEACON?

Naria Frazer: I oversee all of our internal DE&I efforts, including all of our employee resource groups. I also co-lead our practice (PACT) that’s dedicated to giving counsel and best practices to clients to help them connect with audiences that they’re interested in reaching.

Celeste Bryant: I’m an executive producer, so the long and short of it is I keep projects on budget and on time. As far as with BEACON, I am the senior leader sponsor for the group.

Dele Odumosu: I’m an account manager at Praytell and BEACON’s lead, so I help plan our programs with Celeste and…

Black History Month Edition

Via Unsplash

As a network of agencies in service of creativity, Inventor’s Day is one of our favorite informally celebrated holidays. You can’t really have one without the other, after all. To be creative, one must think inventively. To be inventive, one must think creatively.

Last year, we spotlighted some inventions that our people thought were the most useful. They picked the battery, coffee, the lego brick, and the mirror. …

Who would you like to shout out?

You wouldn’t be alone if gratitude is the farthest thing from your mind during this pandemic. Gratitude is typically triggered by a positive experience, or a feeling of peace — two things that aren’t so easy to come by as our news feeds and TV screens barrage us with distressing images and stories.

However, gratitude doesn’t actually have to be triggered by anything at all, except our own thinking. We can trigger gratitude in ourselves, simply by reframing what we view as worthy of being acknowledged with thanks. Your first cup of coffee, the hot water coming out of your…

A yogi’s perspective on embracing our new normal

Unsplash/Brooke Cagle

The following was written by Elyssa Seidman who is an LA-based strategist at Motive. She has also completed a 200-hour registered yoga teacher training program with Ahimsa Yoga and loves mixing her passion for solving business challenges with health and wellness.

For many of us, especially Millennials and Gen Z, the Coronavirus pandemic is the first catastrophe we’ve ever had to personally endure. Heart-wrenching stories are starting to surface from the areas that have been hit the hardest and a lot of emotions are being stirred up as the world continues to change rapidly from one hour to the next…

GPJ CEO Chris Meyer offers a checklist to keep in mind when planning an engaging virtual experience

This post was originally published on LinkedIn.

Your event has been cancelled. Today it’s coronavirus, tomorrow it could be something completely different. Disruptive or catastrophic events aren’t new for those of us in the event industry — whether it’s a budget cut or a public health crisis, circumstances like these push us towards innovation.

Heading up one of the world’s leading experiential marketing agencies, you learn very quickly to be adaptable. You can’t predict every possible roadblock, but with clear objectives you can provide a roadmap for accomplishing your goals in a new format.

  1. What are we trying to accomplish?

Movements may begin as hashtags, but real change has to come from the top

via Unsplash/Maksym Kaharlytskyi

By Angie Bradbury, managing director, Dig&Fish

The internet has been a boon for revealing the problems that need fixing in society, but it’s been less successful in solving them. Movements may begin as hashtags, but real change has to come from the top and be backed by an enlivened group of people willing to take on difficult challenges in the real world.

As the internet was in the thick of #MeToo and #TimesUp, the Australian wine industry was having a reckoning of its own with the severe gender inequality in its workforce. …

What do you consider the most useful invention?

The light bulb is played out.

Alright, it isn’t, but why should that be the only symbol we think of when it comes to representing innovation? As New Yorker writer Casey Cep puts it in her review of a biography released last year on Thomas Edison, “There were ideas long before there were light bulbs.”

In a world where we have internet, wifi, slack, email, VR, social media, transportation, democracy, refrigerators, magnets, vaccinations, transistors, the calculator, the wheel, GPS, Microsoft Excel, cloud-based storage, Google search, and grated cheese, there is no shortage of inventions we encounter on a daily basis.

What were the five themes that stood out?

via Twitter/@contagious

Last week, Contagious hosted its annual Most Contagious event which distills a year of marketing insights and innovation into a focused half-day event designed to inspire creative business leaders to go bravely into the future.

At the Altman Building in New York City, over 500 creatives, strategists, and technologists bumped elbows as they squeezed into tiny, black folding chairs to hear about the vital trends, strategies, and executions underpinning last year’s world-class campaigns. Below, we summarized five themes that stood out in the gathering.

1. Do more with less.

It’s not just Greta Thunberg — consumers are also trying to combat the climate catastrophe and…

Revisiting memorable ads throughout the years

Volkswagen “Wings” by ARGONAUT — Super Bowl XLVIII

Sunday is the big game, but if you’re part of the advertising industry, it’s also a night of vindication, no matter which team wins or loses. On this one night, people sitting at home will actually be paying attention to commercials, instead of channel surfing through them. In 2019, marketers collectively spent $412 million on Super Bowl advertising, according to Forbes. That’s only three million dollars less than the combined budgets of eight out of the nine films nominated for “Best Picture” at the Academy Awards this year. As actress Taraji P. Henson recently told Adweek, “The Super Bowl is…

Project DRIVE

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