Berlin, October 11, 2018. The Operational VC Project A has decided to provide its business intelligence infrastructure, which goes by the name Mara, as open source software to the public. The centerpiece of the software, essentially a library for integrating a business’s data into what is known as a data warehouse (or: DWH), has been released via Github github.com/mara.

Data warehouses are used to integrate data in an automated way into one central system, in order to build up the consistent data pool needed to run a data-driven business. …

During a crisis, it’s natural to focus on the main line of defence: managing your cash and extending the runway. But that doesn’t mean you should forget about optimising your business in other areas. We’d like to give you some ideas on how each operational team can adapt to this situation and help your business stay resilient during these turbulent times.

Let’s start with…

Marketing

How should you deal with the current situation?

Media budget: If you cut your marketing budget, don’t cut it for all activities. Try to de-average instead.

• Carefully analyse the marginal benefit per activity — ideally on the campaign level.
• If you can’t get this…

Berlin/Munich, February 14th, 2020. Venture Capital Firms Project A, Vito Ventures and Inventures are happy to announce the sale of tech company Artisense to Japanese stock-listed company Kudan Inc. Artisense offers a cutting-edge computer vision product for real-time localization, mapping, and navigation of highly automated or fully autonomous vehicles.

Uwe Horstmann, Founding Partner at Project A says: “We’re very pleased to see Artisense’s great corporate development and that our exit took place as planned. This is a great step for Artisense, especially from a technological point of view. …

How did you get from a traineeship in Berlin to New York in 8 months?

There was definitely luck involved. Talent Acquisition used LinkedIn to identify candidates for the Project A Ventures (PAV) Sales Development Traineeship — the so-called “Graduate Academy” and contacted me while I was still studying Business at WHU in Vallendar. I knew I liked sales from a previous internship and was thrilled about the opportunity. One of the ventures that I supported then offered me a job establishing their US business — and that’s where I am now.

I am very grateful to Project A for their support (e.g., by ending my contract prematurely). …

What does it mean to you to be a sysadmin?

Emanuel: Technologically speaking, being a system administrator means having the key to open all doors. However, with more power comes bigger responsibility, mainly because you need to administer the whole infrastructure of the company.

While in the US it is very common to have a team focused solely on Growth, this concept is still relatively new in Europe.

If you are wondering what the advantages might be of introducing Growth Marketing to your business, how it can be done, and if this needs a complete restructuring of your org-chart, this Podcast is for you.

Listen to Aaron Rosen, Head of Growth at Project A, discuss these and many more questions in an animated discussion with Florian Heinemann, Founding Partner at Project A.

You will learn more about the idea of Growth Marketing, how…

Written by Stephan Schulze, CTO & Stefanie Jahnke, Teamlead Software Engineering

When it comes to Project A’s portfolio most people probably think of start-ups and young, fresh, innovative businesses. And of course, we support these kinds of companies a lot. But a huge part of our job is also to work with established organizations that have already been on the market for more than a decade. One of those is trendtours Touristik.

• Szilvia, studied Social Sciences and Economics & works as Talent Acquisition Manager at Project A
• Jarmila,studied Psychology and works as Senior Talent Acquisition Manager at Project A

What do you value working in your team?

Jarmila: We are an easy-going team and we enjoy having fun together (there is even an ongoing battle for the funniest person in the room). For me personally, this is one of the most important things in a workplace. Spending 40 hours a week with people you actually like, people you can learn from, who inspire you, who make you laugh — I feel very honoured to be a part of this great…