Provoco — bridge for influencer marketing!

5 min readJul 17, 2018

Influencer Marketing is becoming one of the most important tools in the advertising industry. Advertising contracts with Youtube or Instagram stars reach several hundred thousand dollars, and marketers increase budgets for this activity. However, what the big deal?

Social networks are quickly integrating in our everyday lives. Fast growth of new users is observed in all social networks:

Advertising budgets spent on goods and services promotion are progressing along with the audience of Social Networks.

Widespread usage of influencer marketing became the global trend in 2017. The expenses on this marketing activity have increased significantly over the past year. The rough distribution of ads budgets among regions was as follows:

The USA ($3 billion);
Great Britain ($2.3 billion);
Poland ($810 million);
Germany ($660 million);
Russia and the CIS ($50 million);
Korea ($30 million);

Last year, “Influencer Marketing” even outscored “Social Media Marketing” in Google Trends.

Japan, Spain, Sweden, Germany, and Argentina have the greatest interest in the Influencer Marketing

Let’s consider YouTube as the leading platform for influencer marketing. What makes YouTube attractive for influencers?

First of all, video format. People enjoy more watching videos rather than reading articles. Video has quickly become one of the most impactful ways to speak to an audience. According to a recent studies, if you want visitors to your site to share and interact with your content, delivering it via video is the best way to go. Consumers are 39 percent more likely to share content if it’s delivered via video, and 36 percent more likely to comment and 56 percent more likely to give that video a coveted “like.”

Moreover, videos are processed by the brain 60,000 times faster than text. Think about the heavy lifting your cognitive system has to do when reading an article vs. watching a video clip! Humans are hardwired to avoid demanding cognitive strain, so this tendency toward “laziness” will, more often than not, invite us to choose information that is easy to process over the form that makes us put out a lot of effort.

Next important thing what makes Youtube leading platform — monetization.

The YouTube Partner Program lets creators monetize their content on YouTube. Creators can earn money from advertisements served on their videos and from YouTube Premium subscribers watching their content.

How to become influencer?

There are a lot of ways how to become a social media influencer, however almost everything depends on your content. Your content must attract people, it should be easy to watch, interesting, funny..

We, at Provoco believe that the best way to draw attention to yourself is through CHALLENGES! There are a number of reasons why you might want to do a challenge with a friend. The biggest excuse to do a fun challenge with friends is that it can be a great solution to boredom!

You will definitely draw attention to yourself through challenges! That can be a good kickstart for You to start Your social media influencer career!

Video format

Our aim to be a portal where new, inspiring videos created every day! Because of a fact that people enjoy more watching videos rather than reading articles. In our opinion videos are the best way to interact with community!

PROVOCO is a perfect “only win” solution for professional daredevils and serial challenge takers who would not mind to compete for the financial reward or get paid for the videos, even for the ones where they failed miserably while trying to complete the challenge!

Reward system

Creating challenges with PROVOCO, will let a user to incentivize and reward people who actually do something that he/she initially intended to achieve; assign the reward pool to multiple beneficiaries of their choice, including charities!

Content creators and challenges participants will be rewarded with VOCO tokens which will be the main platform currency!

Provoco is a new, challenge — oriented multimedia social network project, with cryptocurrency — based financial rewards ecosystem, instant P2P value transfer option, Smart Contract features! With key features such as video format and transparent reward system. Provoco can be your bridge to social media influencers market!