What I Learned as an Intern at Publicis Health Media This Summer
It definitely wasn’t your average 9-to-5.
By Kia Street
Interning at Publicis Health Media (PHM) was a whirlwind of learning experiences. As a Paid Search Intern on the Search team, I rarely felt like an intern. Starting from the day I received the call that I had been accepted into the Publicis Health internship program, I always felt like I was welcomed with open arms.
Starting off, my manager booked my first two weeks with various training sessions led by different members of the Paid Search team. All of the training allowed me to quickly adapt to the challenging and fast-paced work of a Paid Search Associate. Furthermore, I was able to shake the hands of every member on the team — making it easier for me to feel like I was actually on the team. In turn, PHM became a lot less like the average 9-to-5 job and turned out to be more like a fun, collaborative environment doing work that I love to do.
Working on the PPC campaigns of some of the best-known brands in healthcare and pharmaceuticals was truly surreal. While I had experience in the field prior to receiving my internship position at PHM, working on these large-scale health campaigns proved to be a completely new experience. Whether it be from my manager, the Search team or the Intern Learning Sessions — I can definitely say PHM taught me a lifetime of digital advertising knowledge.
Since PHM and other Publicis Health agencies in Philly — such as Digitas Health, Discovery USA, Evolvr and Razorfish Health— are neighbors in the Wanamaker Building — I was fortunate enough to attend numerous events held by PHM sister agencies. I made it a point to attend these conferences and absorb the industry knowledge and experience from incredible companies such as Google, Twitter and Bing. I also got the chance to learn from a panel of PHM digital media experts and ask user experience specialists from Digitas Health what it’s like to design mobile apps in 2016.
Highlights from some of my favorite events this summer include:
MOBILE TRENDS & CROSS-SCREEN MEASUREMENT
Presented by AOL for PHM Tech Week
Leveraging data, device targeting and creative retargeting are essential to achieving mobile-first campaign goals.
SOCIAL AND MOBILE OVERVIEW
Presented by Publicis Health Intern Program & Digitas Health
Mobile engagement is one of the best tools for bringing personalized care — giving patients access to targeted and relevant information pertaining to their own health and well-being.
TWITTER SME LUNCHEON
Presented by Twitter & Digitas Health
Consumers are actively seeking information about health via social media. Almost half of consumers search for reviews of health products, treatments and providers in order to make the best possible healthcare decisions. Social is an integral part of today’s media mix that cannot be overlooked.
Overall, my experiences as a summer intern at Publicis Health Media were fantastic, and confirmed my passion for all things digital and working in the exciting world of healthcare communications!
Click here to learn more about the internship program at Publicis Health agencies.
Kia Street is a 2016 Search Analytics intern at Publicis Health Media in Philadelphia, a Publicis Health company. She studies Advertising Media Planning and Digital Media Technology at Temple University (Class of 2017). Kia is a tech-junkie, is obsessed with digital marketing and published her first novel at age 16. View her work at www.kiastreet.com.