In the old game show Name That Tune, contestants bid on their ability to name a song in as few notes as possible. “I can name that tune in three notes,” one contestant would say. And the other would counter, “I can name that tune in two notes.” Occasionally a contestant would be brave enough to take on the daunting challenge of naming a song with one note. I think about this when I consider other forms of artistic communication. Could you name a poem with one word? Could you name a painting with one color? …
How to Manage Marketing in English When No One Knows English
In September 2019, a small French SEO software company sent out surprise packages to hundreds of international SEO agencies. There were a variety of items in the packages, including a hand-written postcard from the team, small flags, stickers, VIP access to their product, and a condom with the company’s logo written on it.
For context, it should be known that the SEO industry as a whole has had a series of controversial #metoo moments involving prominent members of the SEO community over the last year, and this package, particularly…
Since 2012, Elephate has been an award-winning SEO and Content Marketing agency. Earlier this year, the SEO side of the agency spun off into its own company — Onely — the One and Only Technical SEO House.
For the SEO team, this was an opportunity for a fresh start.
Not only was it a new brand, different look, and a resharpened focus on technical SEO, it was also a hard reset about how we wanted to define ourselves moving forward.
It meant taking a hard look at who we are, recognizing our weaknesses, and letting go of the past.
You…
There’s no better feeling than being onstage delivering a presentation, telling a story or making people laugh, especially when it’s all working out perfectly. But perfect moments like that are few and far between, which is why public speakers keep doing the work — the same way a junkie keeps seeking out that perfect high.
If you’re interested in a life of public speaking or you’re already a public speaker looking to improve, here are some hard truths about the process that you will need to address.
You should be scared every time you get onstage.
At the last speaking event I was at, a fellow speaker said, “I…
Writing can suck. And regularly churning out content with high expectations can suck even more. This never-ending process can easily create an environment where it’s easy to establish patterns — both good and bad.
The best approach to looking at such patterns is to analyze the kind of stories you’re publishing, as well as its shape. Every story has a shape — a map that outlines the journey the reader is going to be a part of — and this can be applied to writing even technical pieces.
In this article, I want to briefly talk about the shape of…
Introduction
You can clap up to 50 times on Medium.
It’s true.
1. 2 . 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50.
50 times.
In this article, I want to let readers know they can clap up to 50 times on Medium.
You’ve just written an article that is potentially worth thousands of dollars and you’ve done it for free. Welcome to the world of guest posting in the SEO community. But does the process have to be so shitty?
Even before Elephate was awarded the “Best Small SEO Agency” in Europe, our crack team of specialists was often invited to write for other SEO blogs and publications in order to share their expertise. While seeing our in-house superstars getting their work out there for others to see has been a constant source of pride, the process has also been revealing.
Considering…
In January of 2018, the digital content team at Elephate — one of Europe’s leading SEO and content marketing agencies — began the process of reinvigorating the agency’s blog. We achieved this by designing a content creation process for our in-house writers and consistently publishing quality content.
Three months later, we quadrupled our pageviews and established ourselves as a trusted voice in the industry.
Our hard work didn’t go unnoticed by outside writers, as we received over a hundred emails from people all over the world inquiring about writing for our blog.
And I’ve rejected all of them.
WHY ARE YOU SUCH A JERK, CHRISTIAN?
In my…
With Twitter’s @FailedPilot getting ready to celebrate six years trapped in development hell, let’s take a look back at 25 of its most popular failed pilots, including one that ended up becoming real (#13!).
7 THINGS ALL SUCCESSFUL PEOPLE DO!
A lot of people are always asking me about the secret of my success. They say things like, “What makes you special?” and “How can I be more like you?” and “Do you have any other undisclosed funds the courts should be aware of?”
I’ve put together this list, against the advice of my colleagues and attorneys, in hope that you will come to a better understanding on how different successful people are from the rest of the world, and most importantly, you.
- They wake up every day.
This one is important.
All successful…
Christian A. Dumais
Writer | Editor | Public Speaker | Content Services
