MAURO Usability Science
MAURO Usability Science

MAURO Usability Science

Founded 1975, MAURO’s award-winning blog, PulseUX, provides insights into complex man-machine systems research and design.

Medium member since October 2019
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MAURO Usability Science
Oct 7 · 19 min read

What WeWork Got Right!

A PROFOUNDLY GOOD IDEA: In light of the recent Chernobyl-scale meltdown of WeWork, mostly related to lack of adult…

MAURO Usability Science
Jan 25 · 15 min read

Critical Analysis: Why McKinsey’s “The Business Value of Design” Report Ultimately Misstates the Value of UX Design…

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MAURO Usability Science
Jul 1, 2017 · 13 min read

Critical Analysis of Maeda Design in Tech Report 2017 and How Samsung Trashed the Value of Design

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MAURO Usability Science
Jan 30, 2015 · 4 min read

Google Freaks… Usability Speaks

Note: this original article was first published almost 3 years ago but is still totally applicable today. Usability and Adwords remains a massive issue for Google.

Of late, Google’s quarterly reports are not looking so great. To be clear, I am a…

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MAURO Usability Science
Jul 15, 2014 · 33 min read

Look Before You Leap…Intellectual Property and Crowd-Funding

Why Major Crowd Funding Sites Couldn’t…

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