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MAURO Usability Science

MAURO Usability Science

Is Elon Musk Destined To Become Henry Ford…The Evidence Is Strong And Not Welcome!

The trajectory of technology over the past 150 years has been defined in large measure by a few massively egotistical entrepreneurs who…

Jan 9, 2023

Is Elon Musk Destined To Become Henry Ford…The Evidence Is Strong And Not Welcome!

Jan 9, 2023

MAURO Usability Science

How UX Research Started In Weapons Development During WW2 and Why It Matters To The Ukrainian…

Most who utilize or practice UX research today are stunned to learn that modern UX research finds its beginnings in the killing fields of…

Apr 28, 2022

How UX Research Started In Weapons Development During WW2 and Why It Matters To The Ukrainian…

Apr 28, 2022

MAURO Usability Science

Why Designing Understandable Visual Displays is So Difficult…The Minard Napoleon March Example…and…

In a recent LinkedIn thread, I was asked a question about the human factors science behind data visualization related to the famous chart…

Feb 9, 2022

Wikipedia CC

Feb 9, 2022

MAURO Usability Science

User Testing In The Age of COVID-19

Charles L. Mauro CHFP / President / Founder Mauro Usability Science

Apr 24, 2020

User Testing In The Age of COVID-19

Apr 24, 2020

MAURO Usability Science

DESIGN As A Corporate Asset Is About To Become Essentially Worthless. Yes, Lawyers Are Involved.

Designers ply their craft improving the aesthetic appeal and, to some extent, the functional performance of all manner of products ranging…

Feb 6, 2020

DESIGN As A Corporate Asset Is About To Become Essentially Worthless. Yes, Lawyers Are Involved.

Feb 6, 2020

MAURO Usability Science

FAA Ignores Human Factors Science in Tests Related to New Reduced Seat Dimensions

The long fight between the airline industry/FAA juggernaut and passengers regarding the Incredible Shrinking Seat Problem (ISSP) is being…

Dec 1, 2019

FAA Ignores Human Factors Science in Tests Related to New Reduced Seat Dimensions

Dec 1, 2019

MAURO Usability Science

What WeWork Got Right!

A PROFOUNDLY GOOD IDEA: In light of the recent Chernobyl-scale meltdown of WeWork, mostly related to lack of adult supervision and an S1…

Oct 7, 2019

What WeWork Got Right!

Oct 7, 2019

MAURO Usability Science

Why McKinsey’s “The Business Value of Design” Report Ultimately Misstates the Value of UX Design…

By Charles L. Mauro CHFP & Paul W. Thurman, DBA

Jan 25, 2019

Why McKinsey’s “The Business Value of Design” Report Ultimately Misstates the Value of UX Design…

Jan 25, 2019

MAURO Usability Science

Critical Analysis of Maeda Design in Tech Report 2017 and How Samsung Trashed the Value of Design

Maeda totally missed the single most important design trend of 2016–17, misstated reasons for expansion of design in tech and provided…

Jul 1, 2017

Critical Analysis of Maeda Design in Tech Report 2017 and How Samsung Trashed the Value of Design

Jul 1, 2017

MAURO Usability Science

Google Freaks… Usability Speaks

Of late, Google’s quarterly reports are not looking so great. To be clear, I am a loyal user of Google Adwords and have been one since the…

Jan 30, 2015

Jan 30, 2015

MAURO Usability Science

MAURO Usability Science

Founded 1975, MAURO’s award-winning blog, PulseUX, provides insights into complex man-machine systems research and design.

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