MAURO Usability ScienceIs Elon Musk Destined To Become Henry Ford…The Evidence Is Strong And Not Welcome!The trajectory of technology over the past 150 years has been defined in large measure by a few massively egotistical entrepreneurs who…Jan 9, 2023Jan 9, 2023
MAURO Usability ScienceHow UX Research Started In Weapons Development During WW2 and Why It Matters To The Ukrainian…Most who utilize or practice UX research today are stunned to learn that modern UX research finds its beginnings in the killing fields of…Apr 28, 20221Apr 28, 20221
MAURO Usability ScienceWhy Designing Understandable Visual Displays is So Difficult…The Minard Napoleon March Example…and…In a recent LinkedIn thread, I was asked a question about the human factors science behind data visualization related to the famous chart…Feb 9, 2022Feb 9, 2022
MAURO Usability ScienceUser Testing In The Age of COVID-19Charles L. Mauro CHFP / President / Founder Mauro Usability ScienceApr 24, 2020Apr 24, 2020
MAURO Usability ScienceDESIGN As A Corporate Asset Is About To Become Essentially Worthless. Yes, Lawyers Are Involved.Designers ply their craft improving the aesthetic appeal and, to some extent, the functional performance of all manner of products ranging…Feb 6, 2020Feb 6, 2020
MAURO Usability ScienceFAA Ignores Human Factors Science in Tests Related to New Reduced Seat DimensionsThe long fight between the airline industry/FAA juggernaut and passengers regarding the Incredible Shrinking Seat Problem (ISSP) is being…Dec 1, 2019Dec 1, 2019
MAURO Usability ScienceWhat WeWork Got Right!A PROFOUNDLY GOOD IDEA: In light of the recent Chernobyl-scale meltdown of WeWork, mostly related to lack of adult supervision and an S1…Oct 7, 2019Oct 7, 2019
MAURO Usability ScienceWhy McKinsey’s “The Business Value of Design” Report Ultimately Misstates the Value of UX Design…By Charles L. Mauro CHFP & Paul W. Thurman, DBAJan 25, 2019Jan 25, 2019
MAURO Usability ScienceCritical Analysis of Maeda Design in Tech Report 2017 and How Samsung Trashed the Value of DesignMaeda totally missed the single most important design trend of 2016–17, misstated reasons for expansion of design in tech and provided…Jul 1, 2017Jul 1, 2017
MAURO Usability ScienceGoogle Freaks… Usability SpeaksOf late, Google’s quarterly reports are not looking so great. To be clear, I am a loyal user of Google Adwords and have been one since the…Jan 30, 2015Jan 30, 2015