Nudge Yourself to Better Choices: Top 3 Things I Learned from the Must-Read Book

Aphinya Dechalert
4 min readMay 7, 2024
Image from McKinsey

You know that feeling when you swear you’re going to start saving money, but then a new pair of shoes magically appears in your closet? Yeah, me too. Turns out, there’s a whole science behind why I have amazing shoes and a not-so-amazing bank balance. The book “Nudge: Improving Decisions About Health, Wealth, and Happiness” by Richard Thaler and Cass Sunstein basically lays it all out.

These guys explain how tiny things — like where those shoes are placed in the store — subtly mess with our best intentions. But here’s the good part: you can actually use this knowledge to nudge yourself towards better decisions. Want to eat healthier, finally start exercising, or stop procrastinating?

Here’s what I learned from binge-reading the book.

1. We’re not as rational as we think

Okay, let’s be honest. We all think we’re super smart, carefully weighing our options like those brainiacs on a chessboard. Turns out, we’re more like toddlers distracted by shiny things. Seriously! Put the veggie tray front and center, and yeah, maybe we’ll grab carrots. But stick it out of sight behind the giant cake? Welp, so much for healthy intentions.

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