Curiosity Marketing Is Much More Effective Than “Buy Now”Mystery and authenticity outperform every “buy now” adOct 27Oct 27
“Buy Now” Doesn’t Work Anymore. Here’s What To Do Instead.The Hard Sell Doesn’t Work in a Soft-Scroll WorldOct 26Oct 26
The Customer You Made Up Isn’t Buying AnythingSally, 34, loves oat milk doesn’t exist, so stop trying to pretend she does.Oct 25Oct 25
The Em Dash Got Hijacked by AI — Now What?Writers are mad, and so are the em dashesOct 22A response icon2Oct 22A response icon2
Published inWrite A CatalystWhy Students Can’t Write AnymoreIt’s Not Their Fault They Sound Like AIOct 16Oct 16