23 yr old Youth Entrepreneur Benefits from YLAI Workshop

June 23, 2017 written by UCA Writer, Arielle Oliver

Through the University and College Ambassadors (UCA) Youth Marketing, founder and CEO Kristofferson Nunes aggressively chases his dreams of being a youth marketing mogul and entrepreneur. His success was recognized and enhanced having been among the privileged entrepreneurs selected to attend the Young Leaders of the Americas Initiative (YLAI) Regional Workshop on Entrepreneurship in the Caribbean held from June 5–6 at the Jamaica Pegasus Hotel.
Through the workshop, the YLAI sought to empower entrepreneurs and civil society leaders with training, tools, networks and resources they need to transform their societies and contribute to economic development. Nunes’ entrepreneurial experiences evident by his contributions to the Entrepreneur Builder’s Club at the University of the West Indies (UWI) as president (2014 -2016) coupled with his leadership abilities and love for the business environment allowed him to be one of the select few attendees.
At the event, the 23 year old entrepreneur engaged with local and Caribbean businessmen from various industries in networking and brainstorming sessions. “How to Build a Leading Team” was one of the sessions that Nunes found to be most valuable. “This topic hit home with me in terms of building my team. I am a young CEO and sometimes I have issues with my co-workers
so this session showed me how to deal with those issues,” Nunes mentioned.
Richard Branson, English business investor and philanthropist, addressed the attendees as keynote speaker where he encouraged them to actively pursue their endeavors. In reflecting on Branson’s speech Nunes mentioned, “I learned that I should live in the moment, trust the journey
and never allow anyone to shape my circumstances.” Nunes also found presenter Gail Hamilton to be a source of inspiration. The Miami native and Lemon City Tea owner offered Nunes a new perspective on businesses which he described as “eye-opening, resourceful and innovative.”
Nunes was also able to finalize a business deal with Kadeem Pet-Grave, the founder of EducaToursJa. Pet-Grave’s organization works in collaboration with teachers at various primary and secondary schools to take students on guided field trips. Nunes will supply EducaToursJa with enthusiastic students from the UCA team who will act as storytellers for the tours offered.

As Nunes pondered on the partnership he noted, “This allowed my mission to offer students work experience and an additional source of income to be actualized and for that I feel rewarded.” Undoubtedly, Nunes considers the experience to be invaluable as he gained exposure and was able to connect with other entrepreneurs. The final year Economics and Statistics student can use this experience as another building block in his career which mainly includes research and marketing roles in the financial, investment and beverage industries. He believes that the YLAI workshop was worth-while as it contributed his development and fueled his love for entrepreneurship.