Introducing Pure Blogging, Where It’s All About the Content

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Any regular reader or subscriber of this blog will know I’ve been talking a lot about “pure blogging” the last 6–12 months.

Born from a frustration/tiredness/lethargy (delete where applicable) of seeing multiple blogs talking about the very same thing, all for shares and clicks, I wanted to stoke the conversation around what it meant to blog.

Not that there’s anything wrong with business blogs, or blogs about blogging, or content marketing for content goals blogs, per se — some offer value.

But it just feels so…. redundant. How many ways can the same message be said by different people, all fighting for the same traffic, eyeballs, clicks and shares?

How much passion can come through the words, or videos, or podcasts, when the content is being pushed out a post a minute, with extra use of super buzzwords to try and stand apart from the rest?

So… yeah. Frustration/tiredness/lethargy (sorry for the repetition — again, delete where applicable).

Which made me think about why we started blogging, and what it meant to actually connect with people.

The Pure Blogging “Movement” Starts Here

So, instead of bitching and moaning about it, and how blogging today seems like a soul-destroyed relic of what it once was (and, in fairness, still is in some corners), it’s time to put the so-called money where the mouth is.

(Note: this is just a saying. I’m Scottish — my money is staying firmly in my padlocked pockets)

Today I’d like to introduce the Pure Blogging project. Or movement, if you like, as there seems to be a lot of voices online talking about the return to pure blogging.

So what is Pure Blogging, and why would you be interested?

At its simplest, Pure Blogging is a blog where the only focus will be on content that matters.

No business lessons. No tips on growing lists or followers. No lists on becoming a thought leader in your niche.

Instead, it’ll be a blog about life, pure and simple.

Our place in it. Our experiences living it. Our lessons gained from it. Our hopes and dreams for the future of it.

As the name suggests, Pure Blogging will (hopefully) take the reader back to when bloggers weren’t afraid to be vulnerable, and share their darkest thoughts and fears, as well as their brightest moments.

#Pureblogging is the blog you want to read when content means substance over styleClick To Tweet

It’ll be a blog for appreciators of stories that connect, that mean something, that aim to inspire and encourage.

At its core, Pure Blogging will be the blog you used to read back before social media and content marketing replaced substance with style.

I hope it’s something you’ll check out, especially if you’re tired of the same things about blogging that I mentioned at the start of this post.

One thing I guarantee — the focus will be on the content at all times. No ads, no spammy emails, no Upworthy-type viral titles to get you to click.

Instead, it’ll be stories by storytellers for story lovers. I look forward to seeing you there.

And if you’re interested in being part of the writing team, you can find out more about that here.

Here’s to the return to pure blogging — cheers!

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Originally published at on August 14, 2015.