This is great advice. You need to super-focused to get a +ve ROI out of Dreamforce. Be clear what you are aiming for, and set clear, but reasonable expectations.
In terms of the “best practice process for planning and running” your sponsorship/stand, we’ve developed a process map which is free to access using Elements.cloud (free process mapping app). Register at https://app.q9elements.com/signup and then go to this link to view and copy the map so you can customize it for your event https://diagram.q9elements.com/#/5873e5e75e14b5450579f502?parent=HD-APP&v=draft
Finally, we’ve created a free ebook called “Insiders Guide to #DF17” — networking hints and tips, the neat boutique hotels, the restaurants the locals go to, San Francisco logistics etc etc .
