How to Identify the Best Lead Generation Tools for Your Business
There are a lot of different lead generation tools for businesses. If you type “lead generation tools” into Google, there are about six million hits.
One thing that will always be true is that lead generation takes time and a lot of effort, which is why people develop tools for businesses and companies. These tools are going to be more useful and less time consuming but they also do not guarantee that the leads are going to be qualified.
It is time for you start generating leads that actually are interested in what your business has to offer. In the business-to-business industry, lead generation is complicated.
People sit on proposals for months because decisions need to be cost effective and the thought of wasting money scares us.
This means that it is more important than ever to find tools that will actually generate qualified and promising leads.
Check out these lead generation tools and read the checklists to see if the tools are the best for you and your company.
Attending a Conference / Event
A conference or event is going to be costly but it is a great opportunity to make connections with people and interact in person rather than on the phone, through email or social media. Attending a conference or event will allow other businesses to put a face to your company the next time you reach out to them.
To get the most out of a conference, lead up to the event with:
- Social media posts
- Press releases
- Business accomplishments
- White papers
- Blog posts
And anything else that you think will get the name of your business in front of other attendees.
When QCSS started doing this, we noticed a lot more traction with our posts. Particularly we were receiving more likes, retweets, and responses on our tweets. Some advice would be to tag the organization that is hosting the conference or event and to use the event hashtag if there is one.
Going to a conference or event is a great option for you if you or somebody else at the company has strong communication skills.
At the conference, concentrate on listening to other people and what they have to say. Also, focus on the names of the people you are meeting and what company they work for. This way, when you’re ready to do the follow up you will know the information about the people that you talked to or what they talked about at the conference.
Running a Telemarketing Campaign
Telemarketing can give your company the human touch your leads are looking for.
It is important to remember that leads are not going to convert on their own. If you have someone who is showing interest in your business through your website or social media, you must be willing to go the extra step in order to land them as a customer or client.
Telemarketing may be the best option for you if you are good at talking to people through the phone.
Remember that you must sell through your voice and that you have to be able to handle rejection without allowing it to defeat you. If rejection is something that you cannot handle then it may be a good idea to hire a call center to do that for you.
If you are looking to track calls and keep leads alive but do not have the ability to do it at your company, hiring a call center might be a better option than trying to build a team in-house.
If you’re good at copy writing then this might be a great choice for you when it comes to generating leads.
First, you have to build up an email marketing list or you have to buy one. Building up an email marketing list takes a lot of work because people like to keep their inboxes clean and personal.
Once you have an email list, it is important to provide high value and relevant content to your subscribers.
The last thing to remember when using email marketing as a lead generation tool is to provide a call to action. Remember to ask your readers to act on something in your email otherwise you are only going to be wasting your time and theirs too.
Do not lose leads through email marketing from spamming subscribers every single day especially with content that they could care less about.
Social media is a great tool to use for lead generation if you are willing to follow-up and if you don’t feel the need to be extremely personal.
One thing that you must remember about social media is that all of your consumers and potential leads are seeing the same content.
Social media is not as personal as a conference, phone call, or email marketing. To make social media more personal you must be proactive and direct message or personally reply to each follower. That can be difficult to do when you own a bigger company.
You also must know exactly what your target audience wants to see or hear and which social media platform they want you to reach them on. Social media gives you the opportunity to change the way consumers feel about your brand which can land you more leads.
If you’re on a budget then social media may be the best idea for lead generation just because it is extremely cheap.
Let’s talk money
All these tools can be useful to your company but for the most part, some type of investment is necessary.
For an example, there are different ways to generate leads through social media.
At first, it may seem like a low expense until you realize that content promotion is necessary. With the algorithm that Facebook has, not a lot of people are able to reach their target audience. That is why you see so many targeted advertisements on Facebook.
If you are serious about lead generation and gaining new clients or customers, you must be willing to set aside a budget.
Make sure that your money is going to the most promising lead generation tools. If you are not sure about a tool that promises lead generation online, look more into reviews and testimonials about the company.
Happy lead generating!!!
The team at QCSS has provided customized sales solutions for companies nationwide since 1991, offering multi-channel inbound customer support and answering services, as well as outbound demand generation and direct sales.
For more information, visit our webpage or call (888) 229–7046.
Written by: Amy Schiller