How to Kick Start Your Telemarketing Campaign

Professional soccer and B2B telemarketing seem like they are completely different but you would be surprised how much they have in common.

Both are focused on one thing: Winning.

B2B telemarketing is a great tool for developing your sales funnel. It’s an excellent way to generate awareness about your business and grow the bottom line. In general, telemarketing focuses on increasing brand awareness to discover new leads and opportunities with potential clients.

So how can you launch a successful telemarketing campaign with sales results that grow your business?

Lace Up Your Shoes and Pick Up the Phone

Does the thought of telemarketing scare you when it comes to adding it to your business? Have no fear!

Think about it like this: when recruiting a new player for your team, you don’t just wait for them to come to you, you go to them.

B2B telemarketing is the same way. Not only is it a proven way to reach new client prospects and get the best stars on your team, its rates yield higher exposure to key decision makers in a company. When you reach a B2B customer, you gain access to all their company products and are able to produce a more fruitful business relationship.

Benefits:

If you’re looking to build a better relationship with your prospects and find out more about their needs, then this will be a great option for you.

Telemarketing remains an effective way for managers to find new and better suppliers without having to do research on their own. It’s simple really; your odds will always increase the more people you talk to.

Remember, B2B businesses are always open to hearing about ways to improve their efficiencies and grow their profits.

Take a Strong Approach

Like the Chicago Red Stars women’s soccer team, success with B2B telemarketing calls requires a strong offense.

Having the right sales script is vital in order to turn a prospect into a lead or a sale. Like a strong forward, the agents must have a firm understanding of the product or service they are trying to sell and a confident approach.

Make sure the call center you choose trains their agents to be completely comfortable and knowledgeable about your product and the script. The more they are familiar with your company, the better the most anticipated questions are answered easily.

Benefits:

When agents are trained properly and you have made a strong plan of attack, success will follow in the form of high lead generation.

Remember, telemarketing is all about the long game, and not just the first quarter.

Understanding Who Your Prospect Is

Would you want somebody to interrupt you if you had a breakaway on the soccer field and were about to score a goal against your opponent? I think not.

Just like the caller, the prospect is also at work. They might be in the middle of helping customers or in/out of meetings. It’s important for the caller to respect the prospects’ time because of their busy schedule.

Benefits:

Respecting the prospects time and understanding who they are is necessary in order to develop and nurture the forming relationship.

Call center agents will spend hours calling and talking to prospects in your target market which means you will be receiving valuable feedback and this information will help you understand who they are and what they need.

Why Telemarketing is the Right Fit

You’ve seen all the benefits of telemarketing and you’re probably starting the think that it’s the right option for your company.

Now is the time to consider your outsourcing partner.

Setting up a telemarketing campaign is not an easy process. There are a lot of companies that have spent years in the industry trying to perfect the business.

QCSS has spent the last 26 years becoming a leader in this industry and we pride ourselves on our quality work and proven success rate. We take the lead on the campaign rather than you having to explain every single part of your business to us.

In professional soccer, a lot of players come back to coach for three reasons:

1. They know the game

2. They have experience

3. They are really good at what they do

Who would you rather have coach your team, somebody who has 10 years of experience or somebody who has 26?

Go with what feels right. A professional call center like QCSS can handle the nuances of a B2B campaign and help your business improve results.

If you are looking to hire a call center for your next campaign, contact us to have a conversation.

Written by : Amy Schiller