QVentures Investors Receive a 17x Return as Portfolio Company, Go Instore is Acquired by Emplifi

LONDON, UNITED KINGDOM, 13 October 2021 — QVentures is thrilled to announce that our portfolio company, Go Instore has been acquired by Emplifi, a leading unified customer experience platform. Go Instore enables live commerce by connecting online customers with in-store product experts using immersive HD live video. Go Instore’s cutting-edge video technology provides brands with a new channel via which they can engage with and serve their customers.

Three years ago, QVentures was engaged by Go Instore to support their funding round. QVentures showed the investment opportunity to their international network of clients and was able to raise capital for Go Instore. In less than three years, QVentures investors have received an impressive 17x return with this investment opportunity.

Headquartered in London, Go Instore employs over 60 individuals, a number which has grown from 20 when QVentures first engaged with the start-up. With this investment, job creation in the UK was made possible through the foreign direct investment brought to Go Instore by the QVentures network.

A representative from the Oman-based Family Office who invested in Go Instore says: “We were introduced to Go Instore through QVentures in August of 2019. After talking to the founders Aman Khurana and Andre Hordagoda, I was convinced with the idea and invested through QVentures. The process was smooth and the documentations were done smoothly. The exit process was a success. I would like to take this opportunity to thank the QVentures family for the investment opportunity, congratulate Go Instore for the successful exit, and congratulate Emplifi on the new acquisition and wish them all the best in the future.”

Robert Walsh, Managing Partner at QVentures says, “I’m delighted to have introduced two strategic investors to Go Instore who have now received an incredible return in a short period of time. At QVentures, we’re excited to be backing diverse early-stage technology businesses and are pleased to see our engaged network of Family Offices having a positive impact on the ecosystem. I believe we will be seeing many more private equity firms buying UK-based scale-ups in the future.”

On the recent acquisition announcement, Aman Khurana, Co-Founder of Go Instore says, “Emplifi’s vision, innovation, and speed-to-market align perfectly with Go Instore. Together we will accelerate retail transformation with social commerce.”

Go Instore has more than 100 global clients, including Currys, Marks & Spencer, Pandora, Signet Jewelers, Samsung, HP, Galeries Lafayette and many more.

Originally published 13/10/2021

DISCLAIMER

Investing in early-stage businesses involves risks, including illiquidity (the inability to sell assets quickly or without substantial loss in value), lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio.

QVentures is a trading name of Quintessentially Ventures Limited, which is an Appointed Representative of Brooklands Fund Management Limited which is authorised and regulated by the Financial Conduct Authority (FRN 757575).