IoT : Christmas is coming…
But maybe not for everyone
Media are all about IoT. The markets potential figures and analysis show an exponential growth of the IoT market for the coming months. A closer look, under the Christmas IoT tree, reveals the biggest gifts will be on the B2B side, especially with the LPWA technology. But to take advantage of it, it’s necessary to fulfill some conditions. Being wise will not be enough!
First, B2B will take precedence over B2C when it comes to the IoT
Even if we correctly consider (as we do!) that the Iot potential market is predominantly B2B, the barriers to overcome are still present: a complex value chain and a long implementation process. Simply put yourself in a project promoter’s place: he will have to go through a design office, then an EMS, after what he will have to worry about finding the right connectivity provider. Then the question of data hosting will arise. Finally, he will have to find the resources to develop a web and mobile application to monitor all his devices. Stop! Long, uncertain, tedious, expensive! Help! This is the old world.
Secondly, stop paying (too much) for connectivity
Nowadays, the customer no longer wants complexity. He rejects any delay in implementation. The time to market prevails. He wants a service that is all inclusive (device, connectivity and application). So yes, no longer think of the LPWA according to the model of telecom operators and GSM. Qowisio, for a long time now, knows how to disrupt, accelerate and simplify this antiquated value chain (we deloyed connected devices starting back in 2009).
Now, let’s imagine connectivity as a convenience! Better yet, think connectivity being free. (This is the only way to get the lowest TCO). Then look around in your professional environment. There will be a huge number of use cases or ideas that will come to mind very shortly… In June, we were proud to announce that the connectivity’s cost is the equivalent of $0.10/device/year. How is that possible? We simply consider that the value is in the device, nowhere else. Connectivity costs are included in the sensors price. You won’t have to pay for it every month or year. Simple and efficient.
Thirdly, choose the right future of LPWA technology
LPWA fits with lot of needs and budgets. The aim is to anticipate the future. From our point of view spectrum spread has an inherent weakness and will not be audible in the noise generated by large volumes of sensors. Wait (or not) and see… The oldest will remember the videotape format war (VHS vs BetaMax) and how it ended. We can make the analogy with the today’s choice between both LPWA transmitting protocol (LoRa vs UNB). They both compete in the market. Beyond differences, the winner will be the one who will bear the charge when the antennas should listen to tens of thousands of devices. That’s the key point. Now you know our answer.
Finally, let’s use common sense!
We know that the key factors of success of the IoT are related to the intelligence embedded in devices and not in the connectivity. Or rather in a very fine articulation of hardware, network and software. The only way to ensure the most adequate response. From then on, by taking a look at its environment, the use cases will come naturally. We will be spoiled for choice.
One last thing…
Remember Mac Luhan’s proposal: “Think globally, act locally”. Today, there are few use cases on a global scale… You first have to find the use cases on the local market, let it maturing, then think about the scalability…
Some competitors will still be dreaming expecting huge gifts under the Christmas tree. At Qowisio we prefer being market maker, to ensure we’ll find under the tree what was expected.