So Instagram officially butchered all its feed readers… What’s next?

Feed publishing will be next!

Darth Vader by Rohith M S from the Noun Project

My lookbook publishing service Qrtd is one of the many victims of the Instagram feed reading ban. Instagram now officially moved to the dark side of the API economy: it changed the rules along the way to protect their emerging business model. As a result hundreds of apps and related businesses are axed. API history repeating…

Was it a mistake to design an API-dependent system?

Was it a mistake to design an API-dependent system? This still is a dilemma to me. Without the gigantic Instagram image library, I could never have proofed my MVP. It would have been utterly naïve to start a social medium from scratch in order to feed the curation platform I had in mind.

At one point I thought one of the reasons for failure was the fact that my business didn’t grow fast enough. Adam Mashal and his the Being app proofed that growning fast does not give you a wildcard to an API exception. When the news broke that Instagram even made their image-well run dry in Flipboard, I realized that developers and even large app companies are up against a dark unstoppable API force.

I realized that developers and even large app companies are up against a dark unstoppable API force.

I produced a video and #instanovation campaign to address the matter. First part of the video was all about my product and why I believe curation is a key publishing solution. The second part of the video I proposed a solution: Instagram should also consider a true publishing business model and API.

Based on my experiences with the curation and feed publishing platform Qrtd, I am convinced that sooner or later Instagram will allow feed publishing.

5 reasons why Instagram will allow feed publishing in the near future

  1. People are always ready to pay for ad-free user experiences
  2. For the brands that made IG big there is a gigantic demand for customized Instagram experiences (There’s a big market here, in this field Instagram misses out on a lot of money!)
  3. From a usability point of view IG cannot go on squeezing new features into their app or else featuritis will break down the simplicity and appeal of the medium. Sooner or later the Instagram app will need to diversify into different products
  4. The follower and hashtag concepts have their limits. The need for focus cannot be solved with the new stream algorithms. News and Event coverage still are a blind spot for Instagram. (The Fashion Week Observer app was proof that event coverage via IG is very easy and so useful)
  5. The nature and raw material of Instagram are photos. It’s an image library. Sooner or later the historic and scientific value of the images will force Instagram to publish their content via different channels. Licensing agreements will become very important in the future.
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