Report Card: See which merchants are making the grade in Back to School & College Promotions!

According to the National Retail Federation, Back to School and College Sales are second only to the winter holidays with total Back to School and Back to College sales estimated to be upwards of $60 Billion in 2015. Bottom line, the back to school season is not only a big deal for students — it’s also a BIG DEAL for retailers! And Quad Analytix’s tools can help keep you leader of the class.

Using our Promotions Library, we’re able to track the life cycle of any advertising campaign from start to finish. Track and compare homepage, email, and twitter campaigns and analyze your competitor’s advertising strategy. We collect promotional data for hundreds of merchants daily — from local and small scale specialty online retailers to international giants.

We’ve graded merchants on their 2015 Back to School and College sales campaigns to show you which merchants are getting top marks and highlighted areas of improvement — there is still time to make the grade!

Our “class” of 17 merchants come from a wide variety of backgrounds and specialties: Department Stores, Office Supply, and Electronics. Using our Homepage promotional library, we’ve graded our class on their August 2015 back to school home page marketing using the following criteria:

1) Earliest home page mentions of back to school/college

2) Promotional Content (% off, lowest starting price)

3) Shipping

4) Imagery, Content Size & Placement

Extra Credit: Promotional Sweepstakes and Competitions

Check out a sample of our promotional library below!

Compare year over year home pages of prime Back to School & College Season Snapshots from August 2014 and 2015.


Originally published at quadanalytix.com.

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