Whether you’re running a startup or have an existing business, you’ll agree that having a great script plays an important role in successfully promoting your products and services using whiteboard animation. You can always create a presentation to promote your services, but if you don’t have a great script, chances are you’ll miss out on an opportunity to capture and engage your target market.
Doodlely is a whiteboard animation tool that helps you market your product without a boring presentation. Now we want a presentation that converts and not just entertainment the audience, so in today’s blog we’re going to look at some tips on how to write scripts for your Doodle videos.
Before you open Doodle, it’s important to discuss or plan your content ahead with your team. There are several factors to consider when creating scripts and we list them below:
1. Type of customer
You need to know your target market. Think about your customers and choose a specific type. For example, if you are a real estate agent, you may have several types of customers. You can have first home buyers, move up buyers, movers, investors, sellers and so on.
2. Intention
Once you’ve determined your target market, you need to think about what your intentions are for the video. Want them to schedule an appointment for a free market analysis? Or maybe you want them to fill out a form to get pre-qualified for a loan?
Whatever it is, you use it as a call to action at the end of the video. It’s important to think about this before you even start creating your video, because everything you write should lead to this call to action at the end. Knowing your call to action when the video ends will help you with your video, so make sure you know what it is before you start creating your video.
3. The problem
Think about the problem these customers have with your product or service. Those are the key points, the key frustrations or pain points that they have that you’re going to address in your video, so keep those in mind.
4. Emotions
Be mindful of the emotions they have as they go through their pain points. They could be overwhelmed, they could be afraid because their credit history is so bad, they may not know who to turn to, etc. The more you can raise these issues and how you can help them, the better.
5. Your solution
Think about your solution. How did your products or services solve a problem? You use your script to illustrate problems and frustrations.
6. Benefits
Explain some of the benefits your customers can expect when they use your product or service. For example, instead of putting a lot of emphasis on the features of your product or service, try to tie those features to the benefits that person will get when they use or buy your product.
Here is a sample scenario:
Scenario 1: “ Our bell is make up of brass and has a really high-tech sound”.
Scenario 2: “ In our brass bell had a soothing tone, so that you can feel more and more relaxed and it won’t be disturb your neighbours”.
The second sample script talks about the benefits of the bell, and those benefits are what your audience will connect with on an emotional level.
7. Concise and focused
A recently published study from researchers at the Technical University of Denmark suggests that the collective globle blog attention span is narrowing due to the amount of information being presented to the public. So for a whiteboard video, you’ll want to keep it short and to the point. We would not
