In VG, where I work, we have a simple idea about this: Product management in media is the perfect hybrid of content management from journalism and product management from tech. It’s not journalism and technology side by side (like it is in most media companies). It’s the hybrid of these.
Improving their product is all about improving the content and how they curate it. This they can do by hiring better journalists, investigate more, learn what is considered important and impactful, and get better software and tools for creation and curation.
…ger, my tools for improving the product and its content — via its users — have been very different. My “tools” have been customer insights, design & user experience, functionality, algorithms, scalable technology, data and analytics. Only by improving along these lines could I empower users to create, discover, consume and engage w…
This has led me to think and manage the product differently than my new colleagues in media. Here, most managers are primarily concerned with managing the content, and only the content, as the content is considered to be the product. They have left little or no concern to the way it’s consumed or distributed, or how it fosters enga…
But in all seriousness, I’ve enjoyed doing the things a product managers is responsible for: Managing the product by setting product vision, prioritizing what to do next and ensuring we shipped things; using insights and data, well defined hypothesis and experiments, lean and agile methods —thereby solving real and big problems for people (or failing to do so).
ytics; led by a…product innovation in 2015 is not just about journalism and technology side by side — its about the absolute integration of journalism with user experience, software engineering, data and analytics; led by a new generation media managers — product managers in media.
…t is no longer just about creating a piece of text and allowing users to find this on a front page. It’s becoming a game in which one needs to master creation, curation and engagement with a whole new set of tools. A toolset very similar to the toolset I have as a product manager.