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Quester Market Research

Quester Market Research

23 Top Podcasts in Marketing Research and Customer Experience

Though podcasts have been around for more than a decade, you can see in Google Trends that they really took off in 2014. Naturally, the…

7 min readMay 28, 2019

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23 Top Podcasts in Marketing Research and Customer Experience

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Quester Market Research

Quester AI Moderator Introduced as an Alexa Skill, Breaking New Ground in Marketing Research

Quester continues to push new industry boundaries with the recent launch of a new Alexa skill which allows the company to conduct…

3 min readMay 22, 2019

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Quester AI Moderator Introduced as an Alexa Skill, Breaking New Ground in Marketing Research

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Quester Market Research

Curiosity: The Essential Mindset of a Successful Market Researcher

Are you curious?

4 min readNov 7, 2018

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Curiosity: The Essential Mindset of a Successful Market Researcher

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Quester Market Research

Greenbook Webinar: Using Artificial Intelligence & Linguistics to Disrupt Traditional Innovation…

Introduction to a Greenbook webinar with Martin Moore, Consumer Insights, Innovation at Hershey’s, and Tim Hoskins, President at Quester.

3 min readSep 25, 2018

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Greenbook Webinar: Using Artificial Intelligence & Linguistics to Disrupt Traditional Innovation…

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Quester Market Research

What Does It Mean to Be Truly Customer Obsessed?

This article originally appeared on the Quester blog.

4 min readJul 31, 2018

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What Does It Mean to Be Truly Customer Obsessed?

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Quester Market Research

Beneath the Trend: Using AI Qualitative Moderation to Discover Insights about Online Impulse…

We’ve all made an impulse purchase at one time or the other, buying a bag of chips we didn’t really need, a pair of shoes that weren’t in…

3 min readJul 12, 2018

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Beneath the Trend: Using AI Qualitative Moderation to Discover Insights about Online Impulse…

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Quester Market Research

Traditional Open Ends: Say Goodbye to the Dinosaur of Market Research

Our team recently had fun debating the best analogy to describe the role traditional open ends play in market research today. Suggestions…

3 min readJul 11, 2018

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Quester Market Research

Quester Market Research

Hybrid online #quant and #qual #MRX enabled by linguistically-trained, #AI virtual interview #moderators. Get Beneath The Trend with Quester!

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