Geometry Global Uses QuickTapSurvey for Data Capture and Brand Activation

Geometry Global requires no introduction if you’re in the marketing and advertising industry. Born out of the merger between G2, OgilvyAction and JWTAction, Geometry Global is the world’s largest brand activation agency, employing over 4,000 people in 56 countries. Geometry Global uses QuickTapSurvey to collect consumer data from the general public and engage in brand activation for their client campaigns. One such campaign was a street intercept survey in New York City.

The Challenge — Data Capture

  • Use tablets for a street intercept survey and brand activation
  • Intercept strangers on the street to record their holiday wishes
  • Interact with a lot of people in a short timeframe
  • Interact with people of all ages and technical abilities
  • Capture photos and signatures directly on the tablet
  • Work in a location without an internet connection

The Solution — Data Capture

  • Use the QuickTapSurvey app on iPads for offline data capture
  • Use the app’s broad appeal to create a positive survey experience
  • Use shortcuts and custom keyboards to capture data quickly
  • Use out-of-the-box question types to capture photos and signatures
  • Use branding features to match the client’s corporate identity
  • Use offline capability to move around freely and increase responses collected

The Results — Data Capture

  • Setup took less than 30 minutes
  • Training in-field staff took 10 minutes
  • Quick load times and easy interface dramatically increased response rates
  • Instant reports helped gain fast, actionable insights
  • 100% satisfaction level experienced by in-field staff
  • 100% client satisfaction

Originally published at QuickTapSurvey Blog.

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