Small Business, Big Marketing
2016 is almost over, and with it the year end brings several immediate changes for businesses both small and large. Social media marketing is all well and good, but relying on solely social media simply won’t cut it going forward. If you want to see your business grow and flourish for the rest of this year, and for 2017 as well, make sure to keep these crucial techniques in mind when building your business marketing strategy.
1. We’ve touched upon the importance of mobile many times on our website, but something so critical can never be overstated. The snail like pace at which businesses are adapting to mobile devices is shocking, and a clear sign of success for any business is now its ability to work well with mobile. 2015 officially became the year that more searches were performed on mobile than on desktop. Realizing the importance of mobile, search engines have begun to reward those sites that are optimized for mobile, and penalize ones that aren’t. Adapting to mobile is no longer optional; any business that wants to succeed must be on mobile, thinking of creative and engaging ways to attract mobile-wielding consumers.
2. Mobile is so important to business marketing because of the way it changes the buyer-seller relationship. Ongoing service is what consumers now want, no longer satisfied with one-time, and ‘disconnected’ purchases. Consumers are searching for businesses and companies in which to instill their loyalty, which forms a powerful bond between buyer and seller. This loyalty may sway other consumers towards your business, and is an essential part of your online marketing scheme. Referred to as relationship marketing, it is the process of building long term relationships with customers, by staying in touch through promotions, loyalty rewards, and discounts. There’s no reason to lose out on profits while securing such relationships, simply ensure that your customers have an incentive and desire to return to you, or even to recommend your business to their friends and social media followers.
3. Redirect links can be sneaky and annoying, and will only serve to push consumers away. If you waste your time trying to cut corners, you may find your business being penalized by Google, or even worse, have your reputation tarnished by some pissed off consumers. Instead, focus on quality content marketing that employs video, infographics, images, and so on. This is not a stand-alone notion; content marketing feeds right back to relationship marketing, and when done right, can give consumers much more reason to stand behind your business and services.
4. Location marketing is now more important than ever, as businesses and search engines try and narrow down exactly which areas are more active in purchasing certain products. This will benefit you in the long run, as you’ll be able to identify where your products and services are most successful, giving you the opportunity to focus your advertising power on these key areas. Utilize tools such as Google Adwords or Facebook Ads to compile this data, and fine tune your marketing strategy to be as successful as possible.
5. Try, test, and test again. You can have the best marketing strategy in the world, but how will you never if it really works? Testing your strategies for results is an essential aspect of business marketing, as it shows you exactly what works, why it works, and where it works the best. Don’t let the time needed for testing scare you away. Rather see it as part of the learning experience, which will allow you to propel your business into the coming year with a powerful rate of success!
Rome wasn’t built in a day, and neither was any successful business marketing plan. Take it slow, plan it out, and focus on what’s important. This will help you keep up with the trends, and will keep the marketing ball rolling even when the market gets rough!
Originally published at QuickTapSurvey Blog.