3 things the Quid COO can’t live without

Sinohe Terrero on hip-hop, Junot Diaz, and why Quid is tackling such a tough problem

Quid COO Sinohe Terrero.

What are 3 publications you read regularly?

TechCrunch, the Wall Street Journal, and the New York Times. I like to read something in tech, something from the left, and, until recently, something from the right — the WSJ is left now, I guess.

How do you like to spend your time away from work?

I’m pretty much an unpaid chauffeur on the weekends with my son’s traveling baseball team.

What do you listen to when you’re plugged into your headphones?

My preference is hip-hop. I can listen to hip-hop when I’m working on spreadsheets but I have to listen to jazz or classical when I have to read or write.

What is the best book you’ve ever read?

The Brief Wondrous Life of Oscar Wao by Junot Diaz. I can relate to a lot of things in that book. It helps that Junot Diaz is Dominican like me, so I understood all the lingo.

Name 3 objects you can’t live without.

At work, it’s an extra monitor. I can’t be very productive if I only have one screen. Outside of work, it’s my Sonos. Even though I now live in San Francisco, I can’t live without WNYC, the New York local NPR station. I listen to it every morning. And MLB.TV to catch all the Red Sox games.

What makes Quid different than other companies you’ve worked for?

I’ve worked in a lot of great companies with really smart people. Quid is by far the smartest group of people I’ve worked with. The analysts are brilliant, the engineers have to know their stuff, data scientists, etc. Importantly, it’s not arrogant smarts. It’s just a high level of intellectual curiosity. I’m the dumbest guy in here.

The Quid value for January and February is embrace the challenge. What does this mean to you in the way you think about your work every day? How do you embrace the Quid challenge?

What we are doing is hard. Part of why I joined Quid is because it is not flappy birds, or some SaaS software trying to solve a simple problem. Don’t get me wrong, those can be big businesses, but Quid can be huge. We still have a ways to go in our journey. And it’s going to be hard. We are still evolving from a solution looking for the right problem, to understanding what problems we solve better than anyone else. Yes, that is still a work in progress, but I like to focus on the progress we’ve made so far.

I usually end most action-oriented emails with “Let’s do it.” It’s not just a closing line. I honestly mean “Let’s do this!” I’m an extremely competitive individual. I’m an identical twin, and I’m still upset that my brother was born first. I don’t like to lose. I came here to win. I see the obstacles. I see how difficult the journey will be. I’m convinced that we will make this happen if we work together on the most important priorities.

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