A flame bait headline unsupported by the facts — the most glaring one is the fact that Microsoft never made “great products.” It’s all downhill from there.
You can throw mud at the wall to see what sticks, but correlating the construction of its new HQ as some kind of proof that Apple has jumped the shark is weak sauce.
Disruptive products don’t happen every year but iteration does, which is what today’s Apple does very well, as it did when Steve Jobs was at the helm. If product invention was as easy as writing, we’d have less of your example and more of what Apple has consistently delivered. Details matter, something lost on companies like Samsung that in its race to jump in front of Apple’s new iPhone 7, releases their flagship that explodes.