Every designer wants to create designs that make the proverbial dent in the universe. They want to bring a positive change in the world. They want to feel valued for their work and make their way into the heart of a billion users.

Healthcare is one domain that gives designers that opportunity.

Healthcare as an industry is complex and challenging. The three players- patients, payers, and providers- each have multiple dimensions associated with it. Along with that there are various security guidelines that need to be in place to ensure safety of patient’s data.

Healthcare has a huge spectrum of…


Ask designers what a CTA (Call to Action) is and they will say that it’s a button that allows users to perform an action. The action could be initiating a purchase, raising a complaint, downloading a brochure, contacting the customer service, or calling an emergency contact.

But, a CTA is more than just a button — it is a doorway to the promised land where users get their answers and live happily ever after. A CTA is an invitation to the users to discover, interact and experience the application.

Think of CTAs as road signs. If you’re on a highway…


One of my friends and mentor once shared the secret behind his success- I’ll always be grateful for my struggles and the criticism I received because if not for them, I would have never been where I am today.

When I asked him what kind of criticism– positive or negative– was most helpful, he replied — “This is where all problems begin. We weigh feedback as positive or negative criticism. Instead, we must think of feedback as one of the ways to accelerate learning and do better next time.”

This made me remember a quote from Norman Vincent Peale- “The…


“Whoever invented meetings must have been a sadist. It must have taken a lot of thinking to come up with this sweet poison of an idea.” said one of my team members during one of our weekly brainstorming meetings. Within seconds, a riot of laughter erupted in the meeting room. Although, the intent was to make everyone laugh and loosen up since we were in a serious discussion. But like they say there’s a grain of truth in every joke, the words stayed with me for much longer.

This isn’t just about me. We all read and enjoy the Dilbert…


“The grass isn’t greener on the other side — it’s greener where you water it.”

I woke up to this WhatsApp message from a friend. At first I thought it’s a forwarded message, one of those that frictionlessly float around without any context or intent. But then I re-read the message –and smiled.

I texted my friend, asked her what made her forward this message to me. She replied- “Nothing as such. I was talking to my therapist today and she spoke these lines to me on our video call. After I disconnected, I just couldn’t let them go. …


Last year, around this time, we were contemplating how to shift our office to remote work. It’s going to be a year soon and it’s unbelievable how comfortable we are now with this new setup.

I remember some of my colleagues worrying about the new rules of remote working. They had never worked from home before, even for a day. They believed that with family around, home is a place of distractions. Most of them worried about how they would participate in distraction-free meetings, concentrate on their work, and be productive.

A few days back, I asked how are you…


One of my ex-colleagues left her job to move to a new organization in Feb 2020. She worked in her new workplace for one month before the world shut down. Just like everyone, her entire organization shifted to remote. A few weeks into the lockdown, I called her to catch up. We talked about random things and she told me that she badly missed Quovantis– the people, the culture, and the feeling of oneness.

It wasn’t that her current organization didn’t have a good culture. No. In fact, she was happy in her new role. Her peers were friendly, the…


Jiro Ono, the world’s greatest sushi chef, has an interesting story. When he was 9, he left home to learn to make sushi. Jiro now owns a world famous sushi counter near the entrance to the Ginza metro station in Japan. He is 94 years old and continues to work on his sushi making skills, one day at a time.

Scott Adams, the creator of Dilbert cartoons has a similar story. He started making the four-strip cartoons in 1989 and has made more than 9,000 since then. …


A few months into their new position, engineering managers start agonizing how they hardly get time to do any technical work. They feel they would become redundant if they don’t start contributing in the technical areas.

If you’re going through the same phase —

a) Please know that you’re not alone,

b) Understand what has changed.

Follow the link to read the full story on our Medium Publication.

Our story talks about the equation that Andy Grove gave in his book High Output Management.

A manager’s output = The output of his team + The output of the neighboring teams under his influence


Matthew Broderick had nearly 30 years of experience as a veteran of Vietnam and Somalia and was a retired Marine brigadier general. Based on his experience, he was appointed as the chief of the Homeland Security Operations Center (HSOC). In 2005, when Hurricane Katrina arrived, he was the man-in-charge. When the reports of severe flooding caused by Katrina started pouring in, he relied on his expert judgement and didn’t take any immediate actions. “One of the jobs of HSOC is to not overreact, not get hysterical and get the facts. If the city’s levee system was seriously breached and couldn’t…

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We help leading product companies and innovative startups build delightful digital experiences. medium.com/unboxing-product-management

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