By Meghna Hazarani, UX Analyst at Red Blue Blur Ideas (RBBi)

Understand the basics and process of Wireframing and learn more about how a good wireframe is essential for a seamless user experience.

Before I begin rambling on a subject many might not be aware of — take a step back and tell me: how many websites have you visited before landing on this article? Did you just check the updates on Facebook? Did you check out funny cat videos on YouTube while you’re supposed to be working? Now let’s say Facebook does not have a home feed and you…

A digital transformation and an adventure into the depth of government portals.

“Our role as a government is to make the life of our citizens easier and ensure they are happy and satisfied. We need to reach all the community segments and provide them with the best possible service“ — His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President, Prime Minister of the UAE and Ruler of Dubai.


The UAE government has always been an early adopter of recent technologies and innovative, revolutionary concepts. …

by Flow Fournier, UX Designer at Red Blue Blur Ideas — UX

“Great design often stems from strong constraints.”

For a designer, not being able to move your hand is a strong one. This is what happened to me after a wrist injury I got while playing football. Suddenly, the traditional input systems you are used to become irrelevant. No more handles, no more pens, no more mouse. Trying new input systems was the only solution left. Here is a summary of the tools I found out about that can potentially replace the good old mouse.

- Trackball

“Oh your…

by Naguib Toihiri

As SEO specialist, I’ve been asked many times if there is one SEO tool that can automatically audit a website.

This is a legitimate question especially now that we use more tools to automate our daily tasks nowadays. I honestly don’t know one sole tool that can give you a complete SEO audit, considering the 250+ criteria in the Google Algorithm.

With that said, there are a couple of tools that can help you audit each aspect of your website like a pro. …

By Jawad Sarwar, UX Specialist Red Blue Blur Ideas — UX

Triple your Photoshop productivity. Yes, you got that right. Boom. In your font face.

As designers, Adobe Photoshop is the first tool that comes to our mind, as a lot of us get scared with images of endless layers and complexity. But Photoshop is not as difficult or time consuming as it may seem, because there are always hacks that can make you a time-saving machine. …

Quite simply, being able to measure stuff gives you insight into how people are interacting with your business. The trouble is, leveraging the insight can be a bit tricky if you don’t know what you’re looking for.

Everyone knows, or at least talks about the fact, that data holds the key to most of our business problems. But the idea of it holding all of the answers feels kind of fuzzy and abstract — people want to know how.

In Dubai’s World Trade Centre during Gitex Technology Week, this very subject was discussed by a panel of industry experts, including…

By Basma Abou Assaf

Reaching international markets through Search Engine Optimization — SEO, is one of the most cost-efficient ways to expand your business into new markets and countries. This task, however, might seem very complicated when you first dive into International SEO, but following the right guidelines and best industry practices will make it one of the most important tools in your online arsenal.

My career with RBBI has offered me the opportunity to work with diverse top regional brands and businesses that target global audience and require International SEO. …


by : Yingzi Liu

Baidu is the world’s 4th largest Search Engine after Google, Bing and Yahoo. According to the CNNIC (the Chinese government’s agency of internet affairs) there are 710 million internet users in China as of June 2016. Baidu accounts for over 80% of the Chinese advertising market revenue.

Chinese internet giants usually have a lot in common with their American counterparts (Baike & Wikipedia, Baidu Map & Google Map etc.). Baidu, on the other hand, is still starkly different from Google.

Before entering the world of Search Advertising in China, consider 3 major points of…

In today’s techno-centric world, it doesn’t take a genius to tell you that Mobile Phones are the lifeline (figuratively) of the majority of this earth’s population. Right from waking up in the morning to that annoying alarm tone that we all love to hate, to catching Pokémons while traveling to work, to catching up with friends and family on the many Social Media platforms available to us today, Mobiles are the most desirable medium for advertisers today.

Keeping this in mind, companies like Facebook have shifted their ad strategy to leverage the increasing frequency of the population’s use of their…

by : Khushal Khan, SEO Specialist

In 2013, a user from MOZ (a famous Search Engine Optimization community) asked whether link building in the Middle-East was dead or not. The response, much to my surprise, was particularly spot-on. More, it shed light on how automated link building has had a downward impact on websites. Google did a major crackdown on sites following old-school practices and shady techniques. The penalised sites lost a lot of organic traffic, and with them most of their best leads.

There is a consensus today that Link Building costs a lot more to research, plan and…

Red Blue Blur Ideas (RBBi)

RBBi is the Middle East's first specialised CX, UX, & search experience agency based in Dubai.

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