● Background
The key target market of the REBORN project is the market for digital devices after the purchase of new products. For this project, the “aftermarket” refers to the entire market, dealing with trading for periodic inspection, parts and supplies exchange, repairs, used products and refurbished products(defective goods, goods refurbished through repairs).
Due to the recent development of the technology of the fourth industrial revolution, previous IT devices and household appliances are in practice short-lived, regardless of their actual potential life. This is the result of corporate marketing that focuses on new products and consumer sentiment following the hottest trend. The volume of discontinued products and waste is becoming bigger and bigger, and the excessive processing costs, personal and social losses such as the wastage of goods, and national problems such as environmental pollution, have already reached such a dangerous level that a coordinated worldwide response is needed.
Therefore, we started to design and implement the REBORN Project with confidence, based on the necessary and sufficient conditions for used IT devices and household appliances to be reborn through new value creation.
The blockchain technology that we have chosen to use will make a crucial contribution as a proper technology that has already been developed, that has acquired several patents, and that is fused with the target technology in the field and connected with the off-line infrastructure, so bringing about a desirable ecosystem that was not previously available.
