Online betting, fantasy sports, and a genuine curiosity in the games they love have increased fans’ demand for live statistics and analytics in real time. Teams should lean into this desire, using technology to provide the fans with more data while they watch games.
… motivations (positive ones) in play other than delivering a high-quality entertainment experience. Sports organizations and sports media companies are extremely interested in collecting data focused on viewing habits and preferences to better understand fan behavior. The analysis of these data points will pave the way for a superior, personalized level of engagement with the audience and, simultaneously, expands advertising and sponsorship opportunities.
…e been driven to sports events to be entertained and to support their team/athlete with other fans. Facing fierce competition, sports businesses have to invest in new solutions to reach out to their audience and keep them constantly involved. Simultaneously, tremendous investments are being made to support alliances between sports, technology, and media.
The sports ecosystem will concentrate on bringing more fan-centric offerings to the market. With more states passing sports betting bills, a legalized gambling market will fully emerge. More professional sports leagues will enter into data sharing deals with betting operators, following the recent NBA and MBL announcements. Smart clothing, artificial intelligence, computer vision, augmented (and virtual) reality will be driving the next generation of viewing and stadium experience for both athletes and fans, empowering a data-driven sports culture.
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…cus to the competition for sports media rights and accurate sports data for bettors and oddsmakers. The convergence of sports and technology is driving the next-generation of viewing and the stadium experience, empowering a data-driven sports culture with fan-centric offerings. Let’s explore a few of today’s existing technologies that will shape the future of sports.
…socialization, today’s consumers and businesses would have been almost unrecognizable 20 years ago. Big data and sports analytics are leading us into a revolutionary future, with an unprecedented level of personalized interaction, innovative engagement and new revenue streams to entice and excite even the most seasoned players in the industry.
There you have it. As a growing number of industries seek their piece of the revenue pie, sports betting is on its way to being a central component of a fresh landscape, with innovators devising new monetization streams as we speak.