Funny how many of So Called Social Media Influencers will tell you to engage yet they fail…
David Hamman

The funny thing about this — they don’t understand HOW to engage. The real value of engagement is NOT responding to comments on YOUR content. Yes, you must, but that’s being courteous and professional.

Real value comes from your engagement on the content of others.

You NEED to treat these platforms less as social media (focus on media) and more as social networking (focus on networking).

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