What’s the Second Job of a Startup CEO?

Your First Creation is a Product, Your Second Creation is a Company

“The mission of SpaceX is to colonize Mars. In order to colonize Mars, we need to build reusable rockets because it will otherwise be unaffordable for humans to travel to Mars and back. My job is to help design the steering system that enables our rockets to land back on earth. You’ll know if I’ve succeeded if our rockets land on our platform in the Atlantic after launch.”

“Toy Story 2 defined us. It said that we couldn’t be a studio that produced both great work and average work. Everything we made had to be great. We proved to ourselves that we would never release a film when we were not proud of the story. And we also realized that we had to take care of our people if we were going to ask such sacrifices from them.”

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