The Mopocalypse, One Year Later.

By Kurt Roberts and Jim Lansbury

About a year ago, we first warned of Google’s impending update to their algorithm, in which they started giving higher search ranking to sites that are mobile-friendly, effectively forcing marketers to embrace a mobile-first mentality and provide a seamless, responsive web experience for their customers.

Google even provided a handy tool to check your level of mobile-doom.

At the time, 48% of Fortune 500 sites failed the test, even though Google announced “a 4.7 percentage point uptick in the proportion of sites that are mobile friendly” over the previous two months.

Six months later we took stock of Life After the Mopocalypse, and despite some progress, too many sites were still not optimized for mobile. A full 37% of the Fortune 500 failed, according to a test by RP3, despite the fact that demand for mobile services was surging in almost every category.

This week we’re at it again. According to our latest test, about 30% of the Fortune 500 still fail. Mind-boggling when you consider 61% of mobile users say they will leave a site if they don’t see what they are looking for right away. What’s more, these sites are falling even further behind as Google continues to tweak its algorithm to consider new factors like encryption.

Depressing? Yes. But it’s still not the end of the world, if you act fast, find the right partner and follow some simple principles. Start with our responsive design primer or call Kurt Roberts our Chief Creative Technologist at 301–760–3196 for help.

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